Standard Register, a recognized leader in managing critical information and communications for healthcare, and Poken announced today they have joined forces to launch a new product and service platform, pokenHEALTH™, which Standard Register will exclusively market to healthcare in North America.
Together with Standard Register Healthcare Poken will provide healthcare marketers with a leading-edge suite of interactive and touch-based marketing tools to manage the communities built around their businesses.
“This exclusive relationship brings together Poken’s market leadership in real-world, social media with our healthcare expertise to offer clients an unprecedented way to transform events, build stronger connections with their stakeholders and truly differentiate their brand,” said Scott Wallace vice president of strategic development for Standard Register Healthcare, a business unit of Standard Register that serves 62 percent of U.S. hospitals.
Poken is announcing today the launch of a new generation of touch-based products and solutions.
The company is evolving from a “social business card” into an end-to-end NFC-compliant platform that enables users to collect digital information offline, and share it in the most simple and effective way. The release includes significant updates for the pokenSPARK and pokenPULSE, introduction of an all new pokenTAG, and the official launch of pokenMOBILE.
With free downloadable mobile apps and 1 million devices sold to date, Poken is used for events and loyalty programs to enhance social networking and provide efficient lead generation. Poken is now introducing new NFC-compliant versions of the ever-popular pokenSPARK and the sleek pokenPULSE. These new designs feature improved capabilities and enable anyone to collect “people, places and things” with a touch.
The new NFC design enables users to collect digital files by touching an NFC-compliant pokenTAG or NFC-equipped mobile phone.
To read more about this announcement, please check out our press center !
Check out this great article on Poken published early March in the well-known United and Continental airlines onboard Magazine called Hemispheres !
With an affluent world readership of some 12 million readers per month, it is a big achievement for Poken to be mentioned with such enthusiasm by this high profile magazine.
Click here to learn how “How an adorable new networking device may replace the humble business card”… They said it !
High four !