About two weeks ago, Poken’s CEO Stephane and myself, from the Marketing Team, flew to the United Arab Emirates to support the distribution of pokens at the prestigious Abu Dhabi Media Summit (ADMS). The exclusive 3-day summit was an invitation-only event and welcomed about 400 chairs, CEOs and major business unit heads from the world’s top-tier media players as well as their new-market counterparts. The event organizer publicisLIVE had chosen Poken as their networking partner and provided all participants with an ADMS customized poken on their badge.
Besides the incredibly exotic venue at the Yas Hotel, Stephane and I were excited about the incredible line-up of speakers at the event: Eric Schmidt of Google, Rupert Murdoch of the News Corporation, Maurice Lévy of the Publicis Group and Josh Silverman of Skype, just to name very few. The focus of the event was the challenges and opportunities rising from an increasingly globalized media landscape as well as the advent of new technologies and their effect on traditional media.
Big news folks! Today we are introducing our first service offering, called pokenEVENT!
A pokenEVENT is a customizable event package that includes a mix of physical devices (pokens), a branded social business card, a branded networking platform (the Poken Member Hub), full post-event analytics, and more.
We built pokenEVENT specifically for event organizers, and the equation is simple: Poken improves networking at the events and helps them stand out in a crowded event space. Improved networking = greater customer satisfaction. The result: Increased repeat attendance, stronger word of mouth, and an additional compelling sponsorship opportunity!
‘Friday Night Lights’ in 2010 Switzerland have nothing to do with American high school football and everything to do with blue waters, palm trees, and, you guessed it, pokens.
On January 29th, “Urban Oasis” at City Beach in Basel, Switzerland featured pokens in an effort to build their brand community while adding interactive entertainment. Amidst the soft lighting, eclectic music, and paradise decor people discovered the full poken experience, from the green glow of pokening, to the dynamic website, poken.com, and of course the many networking opportunities that followed.
This pokenEVENT was especially pivotal for the Poken team because glowing pyramids were in the mix. ”Huh?” you ask, “What do pyramids have to do with widgets, APIs, and, wait for it… Shindig? ”Everything” is your answer.