Archive
Ten Benefits of Going Paperless
It feels great to be Green, and there are many advantages beyond the sustainability angle. When asked about their main reasons for going Green at trade shows, here are what businesses answer. There are many great reasons that align both your CFO and your CSR executives (budget & sustainability) !
1. Cost of Printing: When you think of $1
to $2 per brochure, do you factor in how many of those you hand out actually get read?What is the true cost per reader? It’s likely to be 5 to 10 times higher. The cost of paper has gone up regularly over the past decade, while its effectiveness in passing a message has gone down.
2. Transportation contributes heavily to your printed collateral costs, but is often a hidden cost Read more…
Voting with a Touch – How to get 95% Participation in your Surveys
Poken is “a core part of the networking experience at PURE; it ignites conversations, makes networking simple and entertaining, and creates an engaging experience for PUREists to collect useful business contacts with a simple touch.”
( Make sure to check out the event website: http://www.purelifeexperiences.com/Poken2012.html )
After implementing Poken’s Green Event solutions two years in a row, and observing year over year improvements in visitor engagement, BLM increased its reliance on “touch” and reduced its carbon footprint yet again by deploying poken’s unique NFC+ tags as part of a wall-based survey.
QuickStats:
- 2012: 69’023 business cards exchanged, a 35% increase over 2011
- A unique, wall-to-wall “Touch Survey”, was filled in by 95% of participants, providing better voting than any other solution
- More than 30% of participants updated their profile to include social networks
- The Best Networker collected 219 digital business cards, and is now a known influencer
Visit Poken at EIBTM: Showcasing touch-marketing tools for paperless events
EIBTM, the leading global trade-show for the meetings, incentives & events industry, will be held in Barcelona from November 27th to the 29th.
Once again, Poken will be present, and we aim to maintain our reputation as the most sought-after booth in the Technology Village. We will be demoing our unrivaled lead generation & event networking tools, and our staff will be available to answer any questions about the new frontier in digital events & trade shows: Touch marketing. Explore digital voting, document collection & more as we share with you our latest customer success stories, helping events & trade-shows go paperless, and generate the best leads and metrics they’ve ever seen
Try the Poken mobile app
Come to our booth to get the full “touch and collect” experience with our NFC-compatbile devices, tags, andour mobile apps. Everything you collect at our booth will be accessible in your timeline, so that you can review it online, on your phone or in your web account, and spread it to your peers. Download our new mobile app ahead of the show, and regardless of network coverage at the event, you will be able to collect digital information at any booth that uses QR codes. Everything will be neatly stored, in your poken account, for browsing when you get home.
Take part in the experience!
EIBTM offers outstanding opportunities to learn about the latest cutting-edge technologies and services available to enhance your events. Poken will be featured in the Future Event Experience providing subject matter expertise on how Touch Marketing is transforming the event industry.
We are happy to welcome you at the Poken booth (N185).
Poken team and our partners will be available to show you how to generate high quality leads and get unprecedented insights into your participants’ interests, at your next event.
If you would like to take an appointment, feel free to contact us.
AMEX Supplier Trade Show Saves 135 trees, With a Touch
Exhibitor Quotes: ”This is amazing. It’s the fist trade-show where [as an exhibitor] I was asked to simplify my preparation work and save costs by not bringing any paper flyers, brochures, or business cards. The organizers wanted us all to improve information flow and be “green” by going digital,
Collecting Digital Documents, Not Paper
asking us to prepare all our marketing documents in digital format. No paper allowed! The visitors could pick up our brochures by touching tags on our booth”
“After the show we received the best analytics and lead generation report we’ve ever seen. We can follow up with every person who picked up our brochures, we know what interested them, and which of our sales and marketing staff they met on the booth”
QuickStats
- Over 36’000 glossy brochures & catalogues saved from printing and shipping, exchanged digitally
- 100 exhibitors go paperless, saving over 1 million sheets of paper
- Networking boosted, with over 204’000 digital business-cards exchanged
- Exhibitor: “the best analytics and lead generation reports we’ve ever seen”
- Green Metric: The first trade-show or event to top 1 million pages of paper saved from printing & shipping
A Smarter Way of Doing Trade-Shows
Checking In at Supplier Booths, for Credit
Afflink uses Poken at its Preferred Buyer trade-shows to allow Buyers to track visits to Supplier booth, gaining credit for connecting with Exhibitors
QuickStats
- 42% reduction in paper and energy consumption measured by the organizer
- 61’000 digital business-card exchanges
- 12’360 meetings scheduled and tracked using digital tags and pokens
- Green Metric: Afflink can boast being closer to its goal of running sustainable events
The client
Afflink is one of the biggest and most successful member-driven sales & marketing
organizations, linking Preferred Suppliers to the largest group of Distributors found anywhere in the marketplace. Through its tradeshows, Afflink connects its members according to their business objectives, Read more…
Intel goes paperless, using Poken’s NFC “touch” for voting and data exchange at events
Intel media distributed using poken’s NFC tags
Intel’s IMEC 2012 event was all about numbers: By going paperless using NFC tags and pokens, Intel’s flyers and other documents were collected more than 62,000 times, and participants exchanged 28,000 business cards digitally – saving more than 8 trees (on average a tree generates 8,500 sheets of paper) and all the associated bleaching, printing, and transportation costs. Visitors also submitted more than 10,500 votes in surveys set up for instant feedback, by touching 232 tags.
Intel’s use of NFC, in conjunction with Poken’s content management platform, started at Mobile World Congress 2012.
Touch and Glow to collect digital media
Android developers, who accounted for a large portion of the more than 50’000 visitors, could collect content placed on tags, linking Intel’s various booths to other activities in Barcelona, such as Intel branded bus tours and life-sized Android characters circulating around the venue.
Held at the Anaheim Marriott from September 9-12, the Intel International Manufacturing Exellence Conference brought attendees from every country where Intel has manufacturing plants. Those attendees networked and attend top-secret seminars about Intel procedures and research.
Voting
Inside the seminar rooms, poster boards with five tags on each were set up, labled ”okay”, “good”, “very good”, “excellent” and “amazing”. Attendees were told to tap their Pokens on the star that best represented their opinion of the seminar. Attendees also voted via more than 70 Tags for their favorite exhibits.
The Tag voting system would yield more than 10,500 votes, far surpassing previous years’ totals of less than 1,000 votes, according to show organizers. Read more…
2nd Poken Reseller Summit in Lausanne !
Great atmosphere at Poken Lausannne right as we speak. Poken partners from all around the world are gathering in Lausanne to attend the 2nd Annual Poken Reseller Summit. The Summit comes as a result of the success of last years event where the Poken partners contributed towards the product roadmap.
Resellers having fun with their pokens!
The goal of the Summit is to keep our resellers updated with the latest Poken features and improvements and also to establish and strengthen the company’s vision and mission worldwide.
The Summit started early in the morning and will last 2 days. So far, the reaction of the resellers has been beyond expectation, where the proactive and constructive questions and feedback just hasn’t stopped!
This feedback is giving us insights into the global market, local client requests and the feedback of our end users, bringing us closer to them. Also, by understanding where the interest of our users lies, we can adapt and enhance our products so that they will better fit and support the existing market.
High Four to this amazing reseller team !
A Holiday High-Four!
Seasons Greetings from all of us
Dear Poken community,
Christmas is just two days away, and we are turning our thoughts and high spirits to you, our awesome Poken community. We’ve had a lot of fun this year, accomplished a great deal, met some challenges and most importantly we’ve seen a significant growth for Poken products and services. It make us humble, and thankful towards you, our great user community. Your constant feedback, ideas and suggestions have been a true help in the improvement of all things Poken.
A vital and important part of this community is our resellers. We would like to thank all our worldwide resellers. You have been amazing to us — and to our users — and you have continuously shown extreme dedication and support.
This is also the time to begin looking forward to the coming year. And this we are! We are looking forward to the some of the exciting market opportunities that 2011 promises to bring. Many things converging. Can you feel it? The Poken team is entering the year with high hopes, enthusiasm and strong confidence that 2011 will be an even better year than 2010.
In the end, we would simply like to wish you (and yours) a great Holiday Season, a joyful Christmas and an outstanding New Year!
A very special Holiday High-four!
New Romanian Office to Help Drive Next Gen Poken Products
The Poken Translyvanian Outpost + A Few Visitors
Located in the heart of historic Transylvania, in one of the most beautiful cities in Romania – Sibiu, a brand new Poken office has taken shape. As the objectives for Poken over the next 6-12 months are lofty (and growing larger every day it seems), we have decided it was time to add some new talent to the team; specifically in the areas of Engineering, Support and Logistics.
New members in the Sibiu office include Cristina (super energized Customer Support Specialist), Cristi (awesome Graphics & Web Designer) and Raul (highly efficient Logistics Engineer). These three have joined forces with the existing dynamo Engineering team from Sibiu comprised of Bogdan (Core/Platform Engineer), Teddy (Partner Tools Engineer) and Claudiu (UI/Front-end Engineer), in a brand new Poken office. This initial team of six people (with more on the way) is supporting Poken’s activity with enthusiasm, fresh ideas and hard work!
Poken Italian Style – the Angel and Devil Touch
Italy is known for many things, a rich history, fantastic food, vibrant nightlife, and an incredible sense of style. Therefore it is only in Italy that you might find a truly authentic melding of high fashion and high technology.
The Poken Reseller in Italy is E-Motion. And they have combined forces with one of the most popular fashion companies in Italy, called Angel and Devil, to create a unique Poken creation called the “Angel and Devil Touch”. The concept is one that frankly didn’t seem possible a few months ago, but it has launched recently to much fanfare.
Picture this: if you are young and hip, and you want to Social Network with your friends at the latest trendy nightclub, how would you do it? Well if you reading this blog, you would certainly guess correctly that you would use your poken to do it, but where to carry the device? Angel and Devil has come up with the concept of incorporating your poken directly into a special pocket … ON your jeans!! Yes that’s right, now you can wear your
poken on the outside! So rather than a High Four, its now a Hip Four!?
