With one of the largest and most successful NFC (Near Field Communication) deployments to date, South Africa has taken the lead on using the new contactless technology to achieve its aims of boosting efficiency and going paperless.
Over 60 000 connections per day were made by “INDABA Connect” users, who used Poken’s NFC based event tool-chest to distribute over 14,258 documents and share more than 240’000 business cards, electronically. A fleet of Sony xPeria phones were used in conjunction with Poken’s NFC USB sticks and NFC+ tags, to allow exhibitors and event hosts to digitally exchange information.
This was a deliberate eco-friendly initiative, a ‘Go Green’ approach that led to the saving of a Read more…
Poken is “a core part of the networking experience at PURE; it ignites conversations, makes networking simple and entertaining, and creates an engaging experience for PUREists to collect useful business contacts with a simple touch.”
( Make sure to check out the event website: http://www.purelifeexperiences.com/Poken2012.html )
After implementing Poken’s Green Event solutions two years in a row, and observing year over year improvements in visitor engagement, BLM increased its reliance on “touch” and reduced its carbon footprint yet again by deploying poken’s unique NFC+ tags as part of a wall-based survey.
- 2012: 69’023 business cards exchanged, a 35% increase over 2011
- A unique, wall-to-wall “Touch Survey”, was filled in by 95% of participants, providing better voting than any other solution
- More than 30% of participants updated their profile to include social networks
- The Best Networker collected 219 digital business cards, and is now a known influencer
Exhibitor Quotes: ”This is amazing. It’s the fist trade-show where [as an exhibitor] I was asked to simplify my preparation work and save costs by not bringing any paper flyers, brochures, or business cards. The organizers wanted us all to improve information flow and be “green” by going digital,
asking us to prepare all our marketing documents in digital format. No paper allowed! The visitors could pick up our brochures by touching tags on our booth”
“After the show we received the best analytics and lead generation report we’ve ever seen. We can follow up with every person who picked up our brochures, we know what interested them, and which of our sales and marketing staff they met on the booth”
- Over 36’000 glossy brochures & catalogues saved from printing and shipping, exchanged digitally
- 100 exhibitors go paperless, saving over 1 million sheets of paper
- Networking boosted, with over 204’000 digital business-cards exchanged
- Exhibitor: “the best analytics and lead generation reports we’ve ever seen”
- Green Metric: The first trade-show or event to top 1 million pages of paper saved from printing & shipping
Afflink uses Poken at its Preferred Buyer trade-shows to allow Buyers to track visits to Supplier booth, gaining credit for connecting with Exhibitors
- 42% reduction in paper and energy consumption measured by the organizer
- 61’000 digital business-card exchanges
- 12’360 meetings scheduled and tracked using digital tags and pokens
- Green Metric: Afflink can boast being closer to its goal of running sustainable events
Afflink is one of the biggest and most successful member-driven sales & marketing
organizations, linking Preferred Suppliers to the largest group of Distributors found anywhere in the marketplace. Through its tradeshows, Afflink connects its members according to their business objectives, Read more…
By Stéphane Doutriaux, Founder & CPO, Poken.
In the past few years a number of Startups have successfully grown new low-cost SaaS offerings that are disrupting the market. Old-timers like IBM (FileNet), EMC (Documentum), Microsoft (SharePoint) are facing new competition from the likes of Alfresco, box.net, Egnyte, Dropbox, etc. These traditionally hardware-intensive services have successfully moved to the cloud, and achieved the scalability and reliability expected from the toughest enterprise customers.
This reflects an emerging trend that hardware be associated with a service – an attempt at making complex technology disappear, in favor of simple and clean configuration interfaces. Such an evolution puts powerful technologies in the hands of more people, increasing opportunities and overall business growth.
When will NFC finally hit the market?
People often ask of NFC “When will it finally hit the market”? A question whose answer is not straightforward, as Near Field Communication is a technology that, without being associated with a service, does not provide utility in itself. Following the trend driven by cloud computing, only recently have end-to-end solutions started appearing, using NFC as part of new and exciting value propositions.
Poken is leading the way with an end-to-end platform that combines cloud-based services that manage content, devices that help integrate users and function, and mobile UIs that extend the reach and manageability of it all. NFC is a small yet powerful piece that sits in the middle, providing the soul of a full-featured touch-based experience.
We refer to Poken’s offering as a “Content Management System, for NFC”. How can Poken’s platform be characterized? What is the role of a CMS in deploying touch-based services? And How has Poken overcome the market challenges inherent to NFC, to achieve its lead?
Read on for answers.
Poken has recently participated in two major conferences: WIMA, in Monaco, and APPNATION, in San Francisco. We demoed our new exciting products and announced the upcoming launch of the new Poken website.
APPNATION is a global conference focused on the consumer applications marketplace. The event covers social and mobile apps for all devices and platforms, including social media, smartphones, tablets etc. We showcased our new NFC enabled pokenPULSE, the Poken App and pokenTAGS. Watch the demo on the video !
Poken also made a great impact at WIMA, the leading global Conference & Exhibition exclusively dedicated to NFC technology. Our team created real life scenarios to demonstrate the capabilities of the pokenTAGS and the Poken App on phones that have NFC technology built-in.
This enabled our booth visitors to collect of our team’s social business cards, information about the best restaurants in town and details about the famous Monaco Grand Prix. Check it out!
Nokia needs no introduction – it has been and still is the world’s leader within the mobile phone industry. They represent the peak of the mobile technology iceberg, and everything you hear as being the latest in the industry most likely comes from them. NFC, although relatively new, is therefore no stranger to Nokia.
For that reason, we’ve developed a Poken application that comes pre-installed in the Nokia C7 phone, that allow users to collect not only people, but also places and things using NFC technology.
Basically, with a simple touch of the Nokia C7 to another NFC Poken device, you can collect tonnes of information and decide later what you want to keep.
The Poken Mobile Application has been developed by the Poken Team, and will be preinstalled in each C7 phones by June 2011. Considering the reception we received at WIMA in mid April, the partnership with Nokia turned out to be a truly smart move in the mobile industry.
So stay tuned and check out how all the magic happened!
Today, we are announcing our collaboration with NXP Semiconductors, the leading semiconductor company in NFC and smart card technologies! At WIMA, both companies will showcase the first joint prototype of a low-power full-featured NFC product, combining an NXP NFC core and Poken’s ultra low-power 32-bit microprocessor.
Poken’s NFC-based platform will allow users to quickly collect people, places and things – with a simple touch !
We believe that this close collaboration with NXP will accelerate the integration of the smart card and NFC worlds within social media, allowing for clever new features!
We are thrilled to partner with such a visionary company !
To read more about this announcement, please check out our press center !