Archive
Ten Benefits of Going Paperless
It feels great to be Green, and there are many advantages beyond the sustainability angle. When asked about their main reasons for going Green at trade shows, here are what businesses answer. There are many great reasons that align both your CFO and your CSR executives (budget & sustainability) !
1. Cost of Printing: When you think of $1
to $2 per brochure, do you factor in how many of those you hand out actually get read?What is the true cost per reader? It’s likely to be 5 to 10 times higher. The cost of paper has gone up regularly over the past decade, while its effectiveness in passing a message has gone down.
2. Transportation contributes heavily to your printed collateral costs, but is often a hidden cost Read more…
Voting with a Touch – How to get 95% Participation in your Surveys
Poken is “a core part of the networking experience at PURE; it ignites conversations, makes networking simple and entertaining, and creates an engaging experience for PUREists to collect useful business contacts with a simple touch.”
( Make sure to check out the event website: http://www.purelifeexperiences.com/Poken2012.html )
After implementing Poken’s Green Event solutions two years in a row, and observing year over year improvements in visitor engagement, BLM increased its reliance on “touch” and reduced its carbon footprint yet again by deploying poken’s unique NFC+ tags as part of a wall-based survey.
QuickStats:
- 2012: 69’023 business cards exchanged, a 35% increase over 2011
- A unique, wall-to-wall “Touch Survey”, was filled in by 95% of participants, providing better voting than any other solution
- More than 30% of participants updated their profile to include social networks
- The Best Networker collected 219 digital business cards, and is now a known influencer
AMEX Supplier Trade Show Saves 135 trees, With a Touch
Exhibitor Quotes: ”This is amazing. It’s the fist trade-show where [as an exhibitor] I was asked to simplify my preparation work and save costs by not bringing any paper flyers, brochures, or business cards. The organizers wanted us all to improve information flow and be “green” by going digital,
Collecting Digital Documents, Not Paper
asking us to prepare all our marketing documents in digital format. No paper allowed! The visitors could pick up our brochures by touching tags on our booth”
“After the show we received the best analytics and lead generation report we’ve ever seen. We can follow up with every person who picked up our brochures, we know what interested them, and which of our sales and marketing staff they met on the booth”
QuickStats
- Over 36’000 glossy brochures & catalogues saved from printing and shipping, exchanged digitally
- 100 exhibitors go paperless, saving over 1 million sheets of paper
- Networking boosted, with over 204’000 digital business-cards exchanged
- Exhibitor: “the best analytics and lead generation reports we’ve ever seen”
- Green Metric: The first trade-show or event to top 1 million pages of paper saved from printing & shipping
A Smarter Way of Doing Trade-Shows
Checking In at Supplier Booths, for Credit
Afflink uses Poken at its Preferred Buyer trade-shows to allow Buyers to track visits to Supplier booth, gaining credit for connecting with Exhibitors
QuickStats
- 42% reduction in paper and energy consumption measured by the organizer
- 61’000 digital business-card exchanges
- 12’360 meetings scheduled and tracked using digital tags and pokens
- Green Metric: Afflink can boast being closer to its goal of running sustainable events
The client
Afflink is one of the biggest and most successful member-driven sales & marketing
organizations, linking Preferred Suppliers to the largest group of Distributors found anywhere in the marketplace. Through its tradeshows, Afflink connects its members according to their business objectives, Read more…
Intel goes paperless, using Poken’s NFC “touch” for voting and data exchange at events
Intel media distributed using poken’s NFC tags
Intel’s IMEC 2012 event was all about numbers: By going paperless using NFC tags and pokens, Intel’s flyers and other documents were collected more than 62,000 times, and participants exchanged 28,000 business cards digitally – saving more than 8 trees (on average a tree generates 8,500 sheets of paper) and all the associated bleaching, printing, and transportation costs. Visitors also submitted more than 10,500 votes in surveys set up for instant feedback, by touching 232 tags.
Intel’s use of NFC, in conjunction with Poken’s content management platform, started at Mobile World Congress 2012.
Touch and Glow to collect digital media
Android developers, who accounted for a large portion of the more than 50’000 visitors, could collect content placed on tags, linking Intel’s various booths to other activities in Barcelona, such as Intel branded bus tours and life-sized Android characters circulating around the venue.
Held at the Anaheim Marriott from September 9-12, the Intel International Manufacturing Exellence Conference brought attendees from every country where Intel has manufacturing plants. Those attendees networked and attend top-secret seminars about Intel procedures and research.
Voting
Inside the seminar rooms, poster boards with five tags on each were set up, labled ”okay”, “good”, “very good”, “excellent” and “amazing”. Attendees were told to tap their Pokens on the star that best represented their opinion of the seminar. Attendees also voted via more than 70 Tags for their favorite exhibits.
The Tag voting system would yield more than 10,500 votes, far surpassing previous years’ totals of less than 1,000 votes, according to show organizers. Read more…
Why is Poken the leading Content Management System for NFC?
By Stéphane Doutriaux, Founder & CPO, Poken.
In the past few years a number of Startups have successfully grown new low-cost SaaS offerings that are disrupting the market. Old-timers like IBM (FileNet), EMC (Documentum), Microsoft (SharePoint) are facing new competition from the likes of Alfresco, box.net, Egnyte, Dropbox, etc. These traditionally hardware-intensive services have successfully moved to the cloud, and achieved the scalability and reliability expected from the toughest enterprise customers.
This reflects an emerging trend that hardware be associated with a service – an attempt at making complex technology disappear, in favor of simple and clean configuration interfaces. Such an evolution puts powerful technologies in the hands of more people, increasing opportunities and overall business growth.
When will NFC finally hit the market?
People often ask of NFC “When will it finally hit the market”? A question whose answer is not straightforward, as Near Field Communication is a technology that, without being associated with a service, does not provide utility in itself. Following the trend driven by cloud computing, only recently have end-to-end solutions started appearing, using NFC as part of new and exciting value propositions.
Poken is leading the way with an end-to-end platform that combines cloud-based services that manage content, devices that help integrate users and function, and mobile UIs that extend the reach and manageability of it all. NFC is a small yet powerful piece that sits in the middle, providing the soul of a full-featured touch-based experience.
We refer to Poken’s offering as a “Content Management System, for NFC”. How can Poken’s platform be characterized? What is the role of a CMS in deploying touch-based services? And How has Poken overcome the market challenges inherent to NFC, to achieve its lead?
Read on for answers.
Poken made an impact at WIMA and APPNATION !
Poken has recently participated in two major conferences: WIMA, in Monaco, and APPNATION, in San Francisco. We demoed our new exciting products and announced the upcoming launch of the new Poken website.
Appnation - San-Francisco
APPNATION is a global conference focused on the consumer applications marketplace. The event covers social and mobile apps for all devices and platforms, including social media, smartphones, tablets etc. We showcased our new NFC enabled pokenPULSE, the Poken App and pokenTAGS. Watch the demo on the video !
Poken also made a great impact at WIMA, the leading global Conference & Exhibition exclusively dedicated to NFC technology. Our team created real life scenarios to demonstrate the capabilities of the pokenTAGS and the Poken App on phones that have NFC technology built-in.
WIMA 2011 - Monaco
This enabled our booth visitors to collect of our team’s social business cards, information about the best restaurants in town and details about the famous Monaco Grand Prix. Check it out!
Nokia and Poken join forces !
Nokia needs no introduction – it has been and still is the world’s leader within the mobile phone industry. They represent the peak of the mobile technology iceberg, and everything you hear as being the latest in the industry most likely comes from them. NFC, although relatively new, is therefore no stranger to Nokia.
For that reason, we’ve developed a Poken application that comes pre-installed in the Nokia C7 phone, that allow users to collect not only people, but also places and things using NFC technology.
Basically, with a simple touch of the Nokia C7 to another NFC Poken device, you can collect tonnes of information and decide later what you want to keep.
click here to watch the video !
The Poken Mobile Application has been developed by the Poken Team, and will be preinstalled in each C7 phones by June 2011. Considering the reception we received at WIMA in mid April, the partnership with Nokia turned out to be a truly smart move in the mobile industry.
So stay tuned and check out how all the magic happened!
NXP and Poken to join forces to develop NFC products for social networking
Today, we are announcing our collaboration with NXP Semiconductors, the leading semiconductor company in NFC and smart card technologies! At WIMA, both companies will showcase the first joint prototype of a low-power full-featured NFC product, combining an NXP NFC core and Poken’s ultra low-power 32-bit microprocessor.
Poken’s NFC-based platform will allow users to quickly collect people, places and things – with a simple touch !
We believe that this close collaboration with NXP will accelerate the integration of the smart card and NFC worlds within social media, allowing for clever new features!
We are thrilled to partner with such a visionary company !
To read more about this announcement, please check out our press center !
Poken and other big names join NFC Forum
The NFC world is moving fast! As recently announced, Poken has officially joined the non-profit NFC forum, together with a number of other industry leaders including Google, Daimler and Hitachi. This commitment to NFC as a next generation technology by key players confirms that we’ll be using NFC devices in the next few months.
Poken has joined the NFC forum as ‘implementation partner’, meaning our research and development teams are already commercialising NFC-based technologies to a range of devices including new generation phones and the new Poken tag technology.
Check out well-known names joining the forum : http://www.nearfieldcommunicationsworld.com/2011/03/31/36793/google-joins-the-nfc-forum/
The mission of the NFC Forum is to promote and to encourage the development of products using NFC as well as educate consumers and enterprises on this emerging technology. It currently counts more than 140 members sharing their development, application, and marketing expertise to develop the best possible solutions for advancing the use of NFC.
In addition, Poken will be launching the world’s first end-to-end NFC compliant platform for social networking at WIMA, the 5th Global NFC Applications Products and Services Congress this month in Monaco.
Stay tuned and you’ll know more about this great show very soon !
High Four !
