Poken is “a core part of the networking experience at PURE; it ignites conversations, makes networking simple and entertaining, and creates an engaging experience for PUREists to collect useful business contacts with a simple touch.”
( Make sure to check out the event website: http://www.purelifeexperiences.com/Poken2012.html )
After implementing Poken’s Green Event solutions two years in a row, and observing year over year improvements in visitor engagement, BLM increased its reliance on “touch” and reduced its carbon footprint yet again by deploying poken’s unique NFC+ tags as part of a wall-based survey.
- 2012: 69’023 business cards exchanged, a 35% increase over 2011
- A unique, wall-to-wall “Touch Survey”, was filled in by 95% of participants, providing better voting than any other solution
- More than 30% of participants updated their profile to include social networks
- The Best Networker collected 219 digital business cards, and is now a known influencer
About two weeks ago, Poken’s CEO Stephane and myself, from the Marketing Team, flew to the United Arab Emirates to support the distribution of pokens at the prestigious Abu Dhabi Media Summit (ADMS). The exclusive 3-day summit was an invitation-only event and welcomed about 400 chairs, CEOs and major business unit heads from the world’s top-tier media players as well as their new-market counterparts. The event organizer publicisLIVE had chosen Poken as their networking partner and provided all participants with an ADMS customized poken on their badge.
Besides the incredibly exotic venue at the Yas Hotel, Stephane and I were excited about the incredible line-up of speakers at the event: Eric Schmidt of Google, Rupert Murdoch of the News Corporation, Maurice Lévy of the Publicis Group and Josh Silverman of Skype, just to name very few. The focus of the event was the challenges and opportunities rising from an increasingly globalized media landscape as well as the advent of new technologies and their effect on traditional media.