We would like to introduce you to the newest member of the Poken Team – Carole Putallaz!
Carole is taking on the Head of Marketing & Communication position as of Monday, January 3rd.
She will be in charge of Poken’s presence on the web and will be handling all Marketing actions (on and off line) to create awareness and interest in our products. Carole will be the new “voice of Poken” and will make sure that our company “sounds great”.
Carole’s background is quite impressive as she has over 9 years experience in international B2B Marketing and Communication in various industries, being comfortable with technical and fast moving environments like ours. She has in-depth understanding of Corporate Communication and PR strategies and will be a great asset to our company. We are confident that once Carole’s on board, Poken will know some serious popularity and therefore new sales opportunities.
There is a great deal of excitement around the office due to the latest addition to the Poken team!
We’d like to formally introduce Fabrice Allegro, Poken’s new Chief Commercialization Officer (CCO). Fabrice will be in charge of all things related to Marketing and Sales at Poken, and he brings a wealth of experience to the position. In addition, he is a fantastic positive presence in the Poken HQ!
Before joining Poken as CCO, Fabrice was working for nine years with Orange, a leading Swiss mobile operator. He was successively Head of Marketing Strategy, Director Consumer Marketing before becoming Vice President Marketing & Solutions and member of the Management Board of the company.
During this period, he was in charge of the company strategy, the brand, the product development, the communication and of segmented marketing for both B2B and B2C, driving to launches of “best-seller” propositions and innovations on the Swiss market, ensuring company growth and profitability.
Fabrice started his career in 1995 as International Account Manager with an aluminum company, responsible for multiple product lines in Europe and in charge of major French accounts. He also defined and implemented various processes for the international sales forces.
Fabrice owns a degree in Management from HEC Lausanne, and Master in International Management from HEC Lausanne and Babson College in Boston. He is married and the father of 2 children.
Many of you have met Fabrice already as he’s been involved in a consulting capacity for the past two months. Now he’s taken the plunge full-time. Welcome to the team Fabrice. High Four!
At long last the silence is broken. Our sincerest apologies for being missing in action these past few weeks. There has, nonetheless, been much ado about – everything.
Not least of which, our Sales team is expanding!