On November the 16th 2010, the Mini Cooper lovers from all over Japan gathered in Sodegaura, a town right on the other side of Tokyo Bay, to celebrate their common passion they all share for the Mini Cooper cars.
More than 2000 Mini Cooper owners attended the event which turned out to be a real blast. The organizers set up a race track where the Mini drivers could go wild with their awesome cars.
Of course Poken was present and in what a great way. The organizers gave away custom Pokens to all the attendees (see picture on the right). Their reactions were beyond expectation – they were constantly pokening and having a great time about it.
The event also offered other things to experience – there were various stands offering good food, different contests, music and of course lots of Mini Coopers to stare at and admire.
Big news folks! Today we are introducing our first service offering, called pokenEVENT!
A pokenEVENT is a customizable event package that includes a mix of physical devices (pokens), a branded social business card, a branded networking platform (the Poken Member Hub), full post-event analytics, and more.
We built pokenEVENT specifically for event organizers, and the equation is simple: Poken improves networking at the events and helps them stand out in a crowded event space. Improved networking = greater customer satisfaction. The result: Increased repeat attendance, stronger word of mouth, and an additional compelling sponsorship opportunity!
It has been a while since i started a series of trips around the world visiting our local Poken teams. I started in Tokyo in Japan, a very inspiring trip. It was very visible that poken as a device goes beyond and stimulates a lot of creativity. The poken above (One of Love) is an example, a charity poken initiated in Japan and spreading around the world now.
The smalles news stand was also born in Japan. A great invention of a highly creative talent using poken and Twitter. High four with your favourite news celeb or channel (like Obama, CNN etc.). Through the poken-card you will easily follow your newsfeed on Twitter.
Yesterday evening at the Tokoy CGM Night the attack of the Poken was the launch of Poken in Japan.
During this consumer generated content night there was a great audience of the most influential bloggers in Japan. The “Poken Girls” running about explaining how to use them were next to the introduction of course very successful! Be sure to check out other pictures of iMorpheus and the posting (Tokyo CGM Night Part III: The Attack of the Poken) of Steve Nagata.
Below two pictures of Danny Choo with Stéphane: