Archive
Ten Benefits of Going Paperless
It feels great to be Green, and there are many advantages beyond the sustainability angle. When asked about their main reasons for going Green at trade shows, here are what businesses answer. There are many great reasons that align both your CFO and your CSR executives (budget & sustainability) !
1. Cost of Printing: When you think of $1
to $2 per brochure, do you factor in how many of those you hand out actually get read?What is the true cost per reader? It’s likely to be 5 to 10 times higher. The cost of paper has gone up regularly over the past decade, while its effectiveness in passing a message has gone down.
2. Transportation contributes heavily to your printed collateral costs, but is often a hidden cost Read more…
AMEX Supplier Trade Show Saves 135 trees, With a Touch
Exhibitor Quotes: ”This is amazing. It’s the fist trade-show where [as an exhibitor] I was asked to simplify my preparation work and save costs by not bringing any paper flyers, brochures, or business cards. The organizers wanted us all to improve information flow and be “green” by going digital,
Collecting Digital Documents, Not Paper
asking us to prepare all our marketing documents in digital format. No paper allowed! The visitors could pick up our brochures by touching tags on our booth”
“After the show we received the best analytics and lead generation report we’ve ever seen. We can follow up with every person who picked up our brochures, we know what interested them, and which of our sales and marketing staff they met on the booth”
QuickStats
- Over 36’000 glossy brochures & catalogues saved from printing and shipping, exchanged digitally
- 100 exhibitors go paperless, saving over 1 million sheets of paper
- Networking boosted, with over 204’000 digital business-cards exchanged
- Exhibitor: “the best analytics and lead generation reports we’ve ever seen”
- Green Metric: The first trade-show or event to top 1 million pages of paper saved from printing & shipping
SCHOOL OF WOM 2011 – a social networking masterpiece !
Turns out that people not only like to talk but also to Poken. These two social activities combined transform a regular event into a social networking masterpiece! This happened recently during the last School of WOM Event held in Chicago where mainstay companies such as Pemco Insurance, GAP, and Intuit gathered to reveal and discuss the importance of the “word of mouth” strategy.
Kelly (WOMMA) and Denny (Poken US)
The event was organized by WOMMA a nonprofit organization that advances and advocates the discipline of the credible word of mouth marketing. WOMMA is a community of marketers that meet and strategize on best practices as it relates to customers talking online and offline about various brands.
The recent School of WOM Event was a smashing success, enhanced big time by Poken. Yep, once again Poken was the key tool that generated a word of mouth buzz. Poken was sponsored by Nology Media who is a content publishing, measurement and marketing agency that uses social media tools and platforms to intimately connect brands with their audiences.
Hi-Four from “Summit at Sea”
We are posting this news a bit late (as the event was held beginning of April), but it took our team quite some time to recover. Simply look at the picture below to know what we’re talking about! 
Is that a waterproof poken ?
Poken recently had the privilege of attending the invitation only Summit at Sea gathering of leading edge entrepreneurs, innovators, artists and philanthropists. Over 1,200 of a new generation of leaders sailed off to a private island to connect, explore ideas, and create new partnerships and friendships.
Because Poken is acknowledged as the new breakthrough technology to streamline and encourage Social Networking, we were selected as the tool to connect all of the attendees of this incredible gathering.
Who said you can’t make great collaborations happen while having fun ?
Hi-Four from the Hi-Seas!
Meet us at IMEX 2011 in Frankfurt (May 24-26) !
This year again, the Poken Team will be present at IMEX 2011, the essential worldwide exhibition for meetings and incentive travel, taking place from May, 24th to 26th in Frankfurt. With more than 3,700 hosted buyers as well as 3,500 exhibitors coming from 157 countries representing national tourist offices, major hotel groups, airlines, destination management companie, IMEX is THE place to be.
Poken will be showcasing the new way of collecting people, places and things…with a simple touch!
Meet us at the Tech Tap village, Halle 8 of the Messe Frankfurt (you’ll see us, we’re GREEN) and you will maybe get your Poken FOR FREE!
See you there !
Poken included in MCI’s Annual Meeting of Worldwide Event Planners !
In December, 500 MCI event managers gathered in Istanbul (Turkey) for MCI’s International Business Meeting. With offices in 44 cities around the Globe, MCI is one of the leading global association, conference and event management groups. This annual meeting was the perfect opportunity for event managers to meet, get motivated, deepen existing connections, and catch up with the newest members of the team in a 2-day vibrant setting.
Click here to watch Stéphane Doutriaux speak at the event !
To enhance the networking experience, each attendee received an MCI branded pokenSPARK pre-registered with their contact details. Before the event, when logging in to the Poken member hub, the participants could see who among their LinkedIn contacts would be attending. Post-event, when they connected their poken, a fully MCI-branded website with digital networking dashboard allowed them to sync their contacts with other contact management software such as SalesForce or Outloook, to view pictures taken during the event, and to download the event’s presentation material.
Vincent Dubi joins Poken S.A. as Head of Sales, EMEA
At long last the silence is broken. Our sincerest apologies for being missing in action these past few weeks. There has, nonetheless, been much ado about – everything.
Not least of which, our Sales team is expanding!
Poken at the Abu Dhabi Media Summit (March 9-11, 2010)
Stephane and Dome at ADMS
About two weeks ago, Poken’s CEO Stephane and myself, from the Marketing Team, flew to the United Arab Emirates to support the distribution of pokens at the prestigious Abu Dhabi Media Summit (ADMS). The exclusive 3-day summit was an invitation-only event and welcomed about 400 chairs, CEOs and major business unit heads from the world’s top-tier media players as well as their new-market counterparts. The event organizer publicisLIVE had chosen Poken as their networking partner and provided all participants with an ADMS customized poken on their badge.
Besides the incredibly exotic venue at the Yas Hotel, Stephane and I were excited about the incredible line-up of speakers at the event: Eric Schmidt of Google, Rupert Murdoch of the News Corporation, Maurice Lévy of the Publicis Group and Josh Silverman of Skype, just to name very few. The focus of the event was the challenges and opportunities rising from an increasingly globalized media landscape as well as the advent of new technologies and their effect on traditional media.
Introducing pokenEVENT – the Ultimate Solution for Events and Promotions
Lift Social Business Card
Big news folks! Today we are introducing our first service offering, called pokenEVENT!
A pokenEVENT is a customizable event package that includes a mix of physical devices (pokens), a branded social business card, a branded networking platform (the Poken Member Hub), full post-event analytics, and more.
We built pokenEVENT specifically for event organizers, and the equation is simple: Poken improves networking at the events and helps them stand out in a crowded event space. Improved networking = greater customer satisfaction. The result: Increased repeat attendance, stronger word of mouth, and an additional compelling sponsorship opportunity!
Read more…
