Exhibitor Quotes: ”This is amazing. It’s the fist trade-show where [as an exhibitor] I was asked to simplify my preparation work and save costs by not bringing any paper flyers, brochures, or business cards. The organizers wanted us all to improve information flow and be “green” by going digital,
asking us to prepare all our marketing documents in digital format. No paper allowed! The visitors could pick up our brochures by touching tags on our booth”
“After the show we received the best analytics and lead generation report we’ve ever seen. We can follow up with every person who picked up our brochures, we know what interested them, and which of our sales and marketing staff they met on the booth”
- Over 36’000 glossy brochures & catalogues saved from printing and shipping, exchanged digitally
- 100 exhibitors go paperless, saving over 1 million sheets of paper
- Networking boosted, with over 204’000 digital business-cards exchanged
- Exhibitor: “the best analytics and lead generation reports we’ve ever seen”
- Green Metric: The first trade-show or event to top 1 million pages of paper saved from printing & shipping
Afflink uses Poken at its Preferred Buyer trade-shows to allow Buyers to track visits to Supplier booth, gaining credit for connecting with Exhibitors
- 42% reduction in paper and energy consumption measured by the organizer
- 61’000 digital business-card exchanges
- 12’360 meetings scheduled and tracked using digital tags and pokens
- Green Metric: Afflink can boast being closer to its goal of running sustainable events
Afflink is one of the biggest and most successful member-driven sales & marketing
organizations, linking Preferred Suppliers to the largest group of Distributors found anywhere in the marketplace. Through its tradeshows, Afflink connects its members according to their business objectives, Read more…
The American Association of Cosmetology Schools (AACS) is a national non-profit association dedicated to developing cosmetology, beauty and wellness as a career of choice through the professional education of beauty students, beauty educators and beauty school owners/administrators.
The association specializes in updating its members with information about new teaching methods and current industry trends through a series of seminars, conferences and conventions held throughout the year.
In this years’ Spring Operations Conference, AACS partnered with Poken to create a dynamic networking environment, and an interactive experience for participants through the distribution of digital content offline. Equipped with poken devices, all 530 event participants could digitally exchange their contact details with other Association members, and collect from pokenTAGS session handouts, power point presentations, and information about products being exhibited at the conference.
The success of the event was confirmed by the 62,000+ poken interactions registered between participants, the 13,000+ digital materials collected from pokenTAGS, and the feedback survey implemented by AACS, which revealed that 98% of respondents loved or liked the “Poken experience” at the event.
To discover how Poken can help you create interactive and dynamic events, visit our new site: www.poken.com.
Poken has been awarded silver in the 2012 E.X.C.I.T.E. Awards, a prize that recognizes excellence and innovation in tradeshows and events. Winners in each category were unveiled last Friday in Baltimore, USA. Poken submitted a case study on ABB’s Automation and Power World tradeshow, in the category Best Use of Integrated Media in a Sponsorship.
Our touch-marketing platform and NFC+ products were implemented at the 2011 edition of ABB’s annual premier event, hosted in Orlando, Florida. Poken was integrated to the event’s registration system and lead generation strategy.
Participants exchanged digitally all their contact details with each other and with vendors, and exhibitors engaged booth visitors distributing digital content (videos, photos, presentations, links etc) about their products, while generating high quality sales leads.
As a result, in only 4 days, there were more than 121,000 contact details exchanges between the 4000+ attendees, and more than 25,000 digital brochures were collected from pokenTAGS during the event.
A feedback survey implemented by ABB revealed that 89% of participants enjoyed the “Poken experience” at the tradeshow, which led ABB to include Poken in the 2012 edition of its Automation and Power World.
This prize gives our team even more motivation to continue developing products and solutions to create engaging experiences for event participants, and provide return on investment to organizers and sponsors.
You can find the complete list of winners for the 2012 E.X.C.I.T.E. Awards here.
Event supplier Smart AV has partnered with Poken to offer our touch-based solutions for events and tradeshows in the UK.
“Smart AV is very excited to become the exclusive UK Partner for Poken. We are constantly striving to stay at the forefront of new technology, and adding a social media product which incorporates NFC technology to our extensive interactive product portfolio is an exciting prospect,” said Darren Poultney, Managing Director of Smart AV.
Established in 2005, Smart AV UK is an Audio Visual, IT and interactive supplier to some of the World’s most prestigious exhibitions, conferences and events. The company works in partnership with Associations, Charities, Exhibition Organizers, Stand Builders and Design Agencies around the globe.
Its forward thinking attitude towards innovation, and its highly respected reputation within the exhibition, conference, and events marketplace makes Smart AV Poken’s ideal UK partner.
With more than 3,700 hosted buyers and 3,500 exhibitors from 157 countries (representing national tourist offices, major hotel groups, airlines and destination management companies), IMEX is THE place to be!
Poken will be showcasing its touch-marketing platform and NFC+ products. Discover how you can revolutionize your events with our innovative and simple solutions to generate high quality leads, get unprecedented insight into people’s interests, and boost networking between participants.
Meet us at the Tech Tap village, Halle 8 of the Messe Frankfurt, to get a FREE Poken. You won’t miss us. Our booth is all GREEN!
See you there!
Poken is the technology sponsor of the “Meetings Innovator London Summit”. The one-day encounter will showcase new interactive technologies for events, as well as provide useful insight about the future of the industry.
It’s a great opportunity for meeting technology decision makers, top executives and event planners to experience the latest innovation in action, including Poken’s touch-marketing platform and the Poken Media Wall.
Access to senior level executives and attendees from the world’s top companies, who are at the forefront of shaping the future of the event industry.
Panel discussions with recognized thought leaders on the latest technologies, shaping tomorrow’s events today. Sharing ideas and best practices to keep you up to date on industry changes, and how to create and run more successful events.
Strictly limited vendor involvement to maintain a laser focus on participating, networking, learning and living an interactive experience that may change your entire mindset about how you run your future events.
Pre-Register now for free to attend the “Meetings Innovator London Summit” on Thursday 7th June (British Library Conference Centre).
By Stéphane Doutriaux, Founder & CPO, Poken.
In the past few years a number of Startups have successfully grown new low-cost SaaS offerings that are disrupting the market. Old-timers like IBM (FileNet), EMC (Documentum), Microsoft (SharePoint) are facing new competition from the likes of Alfresco, box.net, Egnyte, Dropbox, etc. These traditionally hardware-intensive services have successfully moved to the cloud, and achieved the scalability and reliability expected from the toughest enterprise customers.
This reflects an emerging trend that hardware be associated with a service – an attempt at making complex technology disappear, in favor of simple and clean configuration interfaces. Such an evolution puts powerful technologies in the hands of more people, increasing opportunities and overall business growth.
When will NFC finally hit the market?
People often ask of NFC “When will it finally hit the market”? A question whose answer is not straightforward, as Near Field Communication is a technology that, without being associated with a service, does not provide utility in itself. Following the trend driven by cloud computing, only recently have end-to-end solutions started appearing, using NFC as part of new and exciting value propositions.
Poken is leading the way with an end-to-end platform that combines cloud-based services that manage content, devices that help integrate users and function, and mobile UIs that extend the reach and manageability of it all. NFC is a small yet powerful piece that sits in the middle, providing the soul of a full-featured touch-based experience.
We refer to Poken’s offering as a “Content Management System, for NFC”. How can Poken’s platform be characterized? What is the role of a CMS in deploying touch-based services? And How has Poken overcome the market challenges inherent to NFC, to achieve its lead?
Read on for answers.
NFC is a growing component of mobile marketing and lead generation. The technology creates innovative possibilities for advertisers and brands to engage their customers in new and exciting ways. But very few industry professionals understand what NFC really is and how the technology can be implemented.
The NFC Bootcamp is a hands-on NFC training designed to help retailers, brands and marketing agencies gain insight into the marketing capabilities of NFC, expand reach of campaigns, and drive sales. Being offered regularly in different cities around the globe, the course has brought together many of the leading technology businesses involved in the creation of the NFC ecosystem.
Those who sign up for the Atlanta, London or New York sessions will have the opportunity to meet Stephane Doutriaux, Poken’s founder. During the boot camp, you will be trained to create a touch-marketing campaign using our Partner Tools.
You will also be given the opportunity to pass our Poken Apprentice certification, walking away with a complete touch-marketing kit, which includes tags, pokens, smart posters, and free access to our Partner Hub.
If you are interested in joining the NFC Bootcamp, which includes a full half-day of hands-on touch marketing campaign creation using the Poken platform, refer to www.nfcbootcamp.com.