Exhibitor Quotes: “This is amazing. It’s the fist trade-show where [as an exhibitor] I was asked to simplify my preparation work and save costs by not bringing any paper flyers, brochures, or business cards. The organizers wanted us all to improve information flow and be “green” by going digital,
asking us to prepare all our marketing documents in digital format. No paper allowed! The visitors could pick up our brochures by touching tags on our booth”
“After the show we received the best analytics and lead generation report we’ve ever seen. We can follow up with every person who picked up our brochures, we know what interested them, and which of our sales and marketing staff they met on the booth”
- Over 36’000 glossy brochures & catalogues saved from printing and shipping, exchanged digitally
- 100 exhibitors go paperless, saving over 1 million sheets of paper
- Networking boosted, with over 204’000 digital business-cards exchanged
- Exhibitor: “the best analytics and lead generation reports we’ve ever seen”
- Green Metric: The first trade-show or event to top 1 million pages of paper saved from printing & shipping
Afflink uses Poken at its Preferred Buyer trade-shows to allow Buyers to track visits to Supplier booth, gaining credit for connecting with Exhibitors
- 42% reduction in paper and energy consumption measured by the organizer
- 61’000 digital business-card exchanges
- 12’360 meetings scheduled and tracked using digital tags and pokens
- Green Metric: Afflink can boast being closer to its goal of running sustainable events
Afflink is one of the biggest and most successful member-driven sales & marketing
organizations, linking Preferred Suppliers to the largest group of Distributors found anywhere in the marketplace. Through its tradeshows, Afflink connects its members according to their business objectives, Read more…
The American Association of Cosmetology Schools (AACS) is a national non-profit association dedicated to developing cosmetology, beauty and wellness as a career of choice through the professional education of beauty students, beauty educators and beauty school owners/administrators.
The association specializes in updating its members with information about new teaching methods and current industry trends through a series of seminars, conferences and conventions held throughout the year.
In this years’ Spring Operations Conference, AACS partnered with Poken to create a dynamic networking environment, and an interactive experience for participants through the distribution of digital content offline. Equipped with poken devices, all 530 event participants could digitally exchange their contact details with other Association members, and collect from pokenTAGS session handouts, power point presentations, and information about products being exhibited at the conference.
The success of the event was confirmed by the 62,000+ poken interactions registered between participants, the 13,000+ digital materials collected from pokenTAGS, and the feedback survey implemented by AACS, which revealed that 98% of respondents loved or liked the “Poken experience” at the event.
To discover how Poken can help you create interactive and dynamic events, visit our new site: www.poken.com.
Poken has been awarded silver in the 2012 E.X.C.I.T.E. Awards, a prize that recognizes excellence and innovation in tradeshows and events. Winners in each category were unveiled last Friday in Baltimore, USA. Poken submitted a case study on ABB’s Automation and Power World tradeshow, in the category Best Use of Integrated Media in a Sponsorship.
Our touch-marketing platform and NFC+ products were implemented at the 2011 edition of ABB’s annual premier event, hosted in Orlando, Florida. Poken was integrated to the event’s registration system and lead generation strategy.
Participants exchanged digitally all their contact details with each other and with vendors, and exhibitors engaged booth visitors distributing digital content (videos, photos, presentations, links etc) about their products, while generating high quality sales leads.
As a result, in only 4 days, there were more than 121,000 contact details exchanges between the 4000+ attendees, and more than 25,000 digital brochures were collected from pokenTAGS during the event.
A feedback survey implemented by ABB revealed that 89% of participants enjoyed the “Poken experience” at the tradeshow, which led ABB to include Poken in the 2012 edition of its Automation and Power World.
This prize gives our team even more motivation to continue developing products and solutions to create engaging experiences for event participants, and provide return on investment to organizers and sponsors.
You can find the complete list of winners for the 2012 E.X.C.I.T.E. Awards here.
Event supplier Smart AV has partnered with Poken to offer our touch-based solutions for events and tradeshows in the UK.
“Smart AV is very excited to become the exclusive UK Partner for Poken. We are constantly striving to stay at the forefront of new technology, and adding a social media product which incorporates NFC technology to our extensive interactive product portfolio is an exciting prospect,” said Darren Poultney, Managing Director of Smart AV.
Established in 2005, Smart AV UK is an Audio Visual, IT and interactive supplier to some of the World’s most prestigious exhibitions, conferences and events. The company works in partnership with Associations, Charities, Exhibition Organizers, Stand Builders and Design Agencies around the globe.
Its forward thinking attitude towards innovation, and its highly respected reputation within the exhibition, conference, and events marketplace makes Smart AV Poken’s ideal UK partner.