Exhibitor Quotes: ”This is amazing. It’s the fist trade-show where [as an exhibitor] I was asked to simplify my preparation work and save costs by not bringing any paper flyers, brochures, or business cards. The organizers wanted us all to improve information flow and be “green” by going digital,
asking us to prepare all our marketing documents in digital format. No paper allowed! The visitors could pick up our brochures by touching tags on our booth”
“After the show we received the best analytics and lead generation report we’ve ever seen. We can follow up with every person who picked up our brochures, we know what interested them, and which of our sales and marketing staff they met on the booth”
- Over 36’000 glossy brochures & catalogues saved from printing and shipping, exchanged digitally
- 100 exhibitors go paperless, saving over 1 million sheets of paper
- Networking boosted, with over 204’000 digital business-cards exchanged
- Exhibitor: “the best analytics and lead generation reports we’ve ever seen”
- Green Metric: The first trade-show or event to top 1 million pages of paper saved from printing & shipping
By Stéphane Doutriaux, Founder & CPO, Poken.
In the past few years a number of Startups have successfully grown new low-cost SaaS offerings that are disrupting the market. Old-timers like IBM (FileNet), EMC (Documentum), Microsoft (SharePoint) are facing new competition from the likes of Alfresco, box.net, Egnyte, Dropbox, etc. These traditionally hardware-intensive services have successfully moved to the cloud, and achieved the scalability and reliability expected from the toughest enterprise customers.
This reflects an emerging trend that hardware be associated with a service – an attempt at making complex technology disappear, in favor of simple and clean configuration interfaces. Such an evolution puts powerful technologies in the hands of more people, increasing opportunities and overall business growth.
When will NFC finally hit the market?
People often ask of NFC “When will it finally hit the market”? A question whose answer is not straightforward, as Near Field Communication is a technology that, without being associated with a service, does not provide utility in itself. Following the trend driven by cloud computing, only recently have end-to-end solutions started appearing, using NFC as part of new and exciting value propositions.
Poken is leading the way with an end-to-end platform that combines cloud-based services that manage content, devices that help integrate users and function, and mobile UIs that extend the reach and manageability of it all. NFC is a small yet powerful piece that sits in the middle, providing the soul of a full-featured touch-based experience.
We refer to Poken’s offering as a “Content Management System, for NFC”. How can Poken’s platform be characterized? What is the role of a CMS in deploying touch-based services? And How has Poken overcome the market challenges inherent to NFC, to achieve its lead?
Read on for answers.
We were blown away by the different uses our customers found for our technology, and their creative ideas to use our platform to address their specific needs. They certainly pushed our team to further improve our content management system and to deliver unique customized experiences to their target audiences.
We couldn’t have achieved this without the dedication and support of our worldwide network of resellers. They continue to play an important part in our global growth and in the development of innovative solutions for our clients around the world.
In 2012, we will continue to enhance our platform with new widgets and further possibilities for customization, and also to extend the reach of our mobile app to different platforms, building upon the great advances we made in 2011.
As the end of this year approaches, we would like to wish you a happy holiday season, and to invite you to be part of our success in the coming year.
High four from the Poken team!
The term NFC may sound very technical, but the technology itself is very simple to understand and easy to use. It stands for Near Field Communication, a secure way to establish a high-speed wireless connection between two devices by simply touching them.
The technology enables encrypted data exchange that makes sharing of information more intuitive and interactive. No manual configurations are necessary to identify the two devices. The connection between them is automatically established with a simple touch.
NFC is not a new technology. It has been around for a few years, but it was not until recently that businesses have been unveiling all it’s potential, using it to differentiate their brands, to distribute rich media information offline and engage potential customers in interactive experiences.
Poken app will come pre-installed in most Nokia’s NFC-enabled phones.
Nokia led the way back in 2006, creating the first mobile phone to use NFC. Recognizing our leadership in the deployment of NFC solutions, Nokia partnered with Poken to bring into the mainstream some of the benefits of the technology to our everyday lives. To achieve that, most NFC-enabled Nokia phones will come with the pokenMOBILE App pre-installed.
People can use the app to create their social business card and instantly swop all their contact details and social network profiles with one simple touch.
It can also be used to collect rich media offline, such as digital discount vouchers, promotional coupons and multimedia information about products and shops. All that is displayed in real-time on the phone screen.
Poken is being featured in Nokia’s 701 marketing campaign.
Acknowledging all the benefits our application will bring to users, Nokia decided to feature the Poken app on all marketing collaterals for the launch of the new 701 phones in Turkey, including television ads, billboards, online banners, magazine and newspaper ads.
To support this major launch, we created a website in turkish with information about our products and business solutions, along with a promotional campaign to motivate people to invite their friends to download the pokenMOBILE app. Participants will get in a draw to win a Nokia Prize Package, that includes Nokia Play 360° NFC Speakers, Nokia Bluetooth Stereo Headset BH-905 and Nokia Speakerphone HF-310.
Over the years, Poken has been deploying NFC to help corporate customers to enhance networking experience at events, distribute rich media offline and generate high quality leads.
Now, with pokenMOBILE coming pre-installed in all NFC-enabled Nokia phones, we are starting to make the benefits of the technology available to the consumer market, enabling a more intuitive way for people to interact with the world.
Standard Register, a recognized leader in managing critical information and communications for healthcare, and Poken announced today they have joined forces to launch a new product and service platform, pokenHEALTH™, which Standard Register will exclusively market to healthcare in North America.
Together with Standard Register Healthcare Poken will provide healthcare marketers with a leading-edge suite of interactive and touch-based marketing tools to manage the communities built around their businesses.
“This exclusive relationship brings together Poken’s market leadership in real-world, social media with our healthcare expertise to offer clients an unprecedented way to transform events, build stronger connections with their stakeholders and truly differentiate their brand,” said Scott Wallace vice president of strategic development for Standard Register Healthcare, a business unit of Standard Register that serves 62 percent of U.S. hospitals.
Poken is announcing today the launch of a new generation of touch-based products and solutions.
The company is evolving from a “social business card” into an end-to-end NFC-compliant platform that enables users to collect digital information offline, and share it in the most simple and effective way. The release includes significant updates for the pokenSPARK and pokenPULSE, introduction of an all new pokenTAG, and the official launch of pokenMOBILE.
With free downloadable mobile apps and 1 million devices sold to date, Poken is used for events and loyalty programs to enhance social networking and provide efficient lead generation. Poken is now introducing new NFC-compliant versions of the ever-popular pokenSPARK and the sleek pokenPULSE. These new designs feature improved capabilities and enable anyone to collect “people, places and things” with a touch.
The new NFC design enables users to collect digital files by touching an NFC-compliant pokenTAG or NFC-equipped mobile phone.
To read more about this announcement, please check out our press center !
Turns out that people not only like to talk but also to Poken. These two social activities combined transform a regular event into a social networking masterpiece! This happened recently during the last School of WOM Event held in Chicago where mainstay companies such as Pemco Insurance, GAP, and Intuit gathered to reveal and discuss the importance of the “word of mouth” strategy.
The event was organized by WOMMA a nonprofit organization that advances and advocates the discipline of the credible word of mouth marketing. WOMMA is a community of marketers that meet and strategize on best practices as it relates to customers talking online and offline about various brands.
The recent School of WOM Event was a smashing success, enhanced big time by Poken. Yep, once again Poken was the key tool that generated a word of mouth buzz. Poken was sponsored by Nology Media who is a content publishing, measurement and marketing agency that uses social media tools and platforms to intimately connect brands with their audiences.
Lausanne, May 11th 2011 – Poken announced today it has been selected as a Finalist for Red Herring’s Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region.
The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.
This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list an valuable instrument for discovering and advocating the greatest business opportunities in the industry.
“This year was very rewarding,” said Alex Vieux, publisher and CEO of Red Herring. “The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Poken shows great promise therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2011 crop will grow into some amazing companies that are sure to make an impact.”
This year again, the Poken Team will be present at IMEX 2011, the essential worldwide exhibition for meetings and incentive travel, taking place from May, 24th to 26th in Frankfurt. With more than 3,700 hosted buyers as well as 3,500 exhibitors coming from 157 countries representing national tourist offices, major hotel groups, airlines, destination management companie, IMEX is THE place to be.
Poken will be showcasing the new way of collecting people, places and things…with a simple touch!
Meet us at the Tech Tap village, Halle 8 of the Messe Frankfurt (you’ll see us, we’re GREEN) and you will maybe get your Poken FOR FREE!
See you there !
Poken has recently participated in two major conferences: WIMA, in Monaco, and APPNATION, in San Francisco. We demoed our new exciting products and announced the upcoming launch of the new Poken website.
APPNATION is a global conference focused on the consumer applications marketplace. The event covers social and mobile apps for all devices and platforms, including social media, smartphones, tablets etc. We showcased our new NFC enabled pokenPULSE, the Poken App and pokenTAGS. Watch the demo on the video !
Poken also made a great impact at WIMA, the leading global Conference & Exhibition exclusively dedicated to NFC technology. Our team created real life scenarios to demonstrate the capabilities of the pokenTAGS and the Poken App on phones that have NFC technology built-in.
This enabled our booth visitors to collect of our team’s social business cards, information about the best restaurants in town and details about the famous Monaco Grand Prix. Check it out!