Poken has been pioneering the use of NFC+ devices and mobile applications to create the world’s first “touch” based marketing platform – which it sees as the next frontier in the delivery of complete end-to-end customer experiences for events, promotions and tradeshows.
Our revolutionary marketing solutions have been recently recognized by the World Mobile Congress, where the Poken team won “Best Innovation in Mobile Advertising”, beating six other nominees, including Google Wallet and innovations by other big names from the mobile industry.
With increasing traction worldwide for our “touch” based marketing business model, along with a successful $2m fundraising, Poken has hired a new “growth stage” CEO, Sri Chilukuri, who will lead the company into the next phase of its development. A long-time Silicon Valley native, Sri spent 10 years at Adobe as a GM, then enjoyed stops at VA Linux, and Xerox before starting Content Circles, which was sold to Skype last June. Jeff Heywood, another Silicon Valley veteran, is also joining Poken as CFO.
Poken’s founder and current CEO, Stéphane Doutriaux, remains with the company as Chief Technology Officer and will head up Poken’s innovation centers in Product and Engineering.
Additionally, on April 1st, Poken will move its headquarters to Palo Alto, California. The new senior management team will help structure and accelerate growth in the US market, while addressing the needs of large industry partners, such as Standard Register Healthcare, Microsoft, Nokia and PWC.
Poken is proud to officially welcome Sri and Jeff. Their addition to the team marks the beginning of an exciting new phase for our business.
So it’s not a coincidence that many of our fans love car racing. Some of them have branded their racecars: from Formula-2 in Europe to Drag Racing in Australia, we’ve seen at least 5 Poken-branded speedsters whizzing by.
But it’s not only our car fans that have been using Poken. Car brands, such as BMW (in Germany and Holland), Mini (in Japan and Romania) and Fiat (in Paris) have been using our products and platform to generate high quality sales leads and differentiate their brand in this highly competitive market.
BMW distributes pokens to attendees at car shows to enabled people to collect digital brochures about the different cars. Extracting detailed metrics, the company can then find out the models visitors are most interested in.
Mini has incorporated Poken into the welcome package every new owner receives when they purchase a car. The company created a community that enhances online and offline interactions between Mini owners, and provides them with limited edition offers and collectibles (such as an unreleased music track) at their events, adding value to their loyalty program.
Fiat uses Poken to extract useful metrics and consumer insights from their flagship stores. This information is used to fine-tune the creation of marketing and communication materials.
In addition to these major car brands, a leading American car magazine uses Poken to revive its large database of archived articles and reviews. Based on the models and car brands visitors collect at car shows, they are suggested to read appropriate articles and reviews.
Poken is driving innovation into the way car manufactures generate leads and better understand their consumer’s interests.
Learn more about what we can do for your business here.
A few months ago, Hemispheres, the United and Continental airlines onboard Magazine, was spreading the word about Poken to it’s 12 million readers.
This month, the passengers of GermanWings, a Lufthansa-owned airline based in Germany, will also get to know a little bit about us. Poken was featured in a short article on the GW Magazine, which reaches 1.7 million passengers per issue.
Poken, once again, is flying high!
You can read the article by clicking on the image.
Between them, UFI’s 560 members organize more than 4500 exhibitions with over 150 million trade visitors every year.
UFI’s 78th Annual Congress takes place this year at the state-of-the-art Feria Valencia Exhibition Centre, in Spain, when 500 delegates from 50 countries will gather to discuss industry trends and opportunities in a relaxed and informal setting. Poken has been chose as a Technical Partner, and will deliver the full Poken experience to delegates.
We will be showcasing to industry leaders how to generate high quality leads using our technology, as well as all the benefits of distributing digital content offline.
You can get more details about the Congress here or contact firstname.lastname@example.org for more information.
Standard Register, a recognized leader in managing critical information and communications for healthcare, and Poken announced today they have joined forces to launch a new product and service platform, pokenHEALTH™, which Standard Register will exclusively market to healthcare in North America.
Together with Standard Register Healthcare Poken will provide healthcare marketers with a leading-edge suite of interactive and touch-based marketing tools to manage the communities built around their businesses.
“This exclusive relationship brings together Poken’s market leadership in real-world, social media with our healthcare expertise to offer clients an unprecedented way to transform events, build stronger connections with their stakeholders and truly differentiate their brand,” said Scott Wallace vice president of strategic development for Standard Register Healthcare, a business unit of Standard Register that serves 62 percent of U.S. hospitals.
Poken is announcing today the launch of a new generation of touch-based products and solutions.
The company is evolving from a “social business card” into an end-to-end NFC-compliant platform that enables users to collect digital information offline, and share it in the most simple and effective way. The release includes significant updates for the pokenSPARK and pokenPULSE, introduction of an all new pokenTAG, and the official launch of pokenMOBILE.
With free downloadable mobile apps and 1 million devices sold to date, Poken is used for events and loyalty programs to enhance social networking and provide efficient lead generation. Poken is now introducing new NFC-compliant versions of the ever-popular pokenSPARK and the sleek pokenPULSE. These new designs feature improved capabilities and enable anyone to collect “people, places and things” with a touch.
The new NFC design enables users to collect digital files by touching an NFC-compliant pokenTAG or NFC-equipped mobile phone.
To read more about this announcement, please check out our press center !
Turns out that people not only like to talk but also to Poken. These two social activities combined transform a regular event into a social networking masterpiece! This happened recently during the last School of WOM Event held in Chicago where mainstay companies such as Pemco Insurance, GAP, and Intuit gathered to reveal and discuss the importance of the “word of mouth” strategy.
The event was organized by WOMMA a nonprofit organization that advances and advocates the discipline of the credible word of mouth marketing. WOMMA is a community of marketers that meet and strategize on best practices as it relates to customers talking online and offline about various brands.
The recent School of WOM Event was a smashing success, enhanced big time by Poken. Yep, once again Poken was the key tool that generated a word of mouth buzz. Poken was sponsored by Nology Media who is a content publishing, measurement and marketing agency that uses social media tools and platforms to intimately connect brands with their audiences.
We are posting this news a bit late (as the event was held beginning of April), but it took our team quite some time to recover. Simply look at the picture below to know what we’re talking about!
Poken recently had the privilege of attending the invitation only Summit at Sea gathering of leading edge entrepreneurs, innovators, artists and philanthropists. Over 1,200 of a new generation of leaders sailed off to a private island to connect, explore ideas, and create new partnerships and friendships.
Because Poken is acknowledged as the new breakthrough technology to streamline and encourage Social Networking, we were selected as the tool to connect all of the attendees of this incredible gathering.
Who said you can’t make great collaborations happen while having fun ?
Hi-Four from the Hi-Seas!
Poken has recently participated in two major conferences: WIMA, in Monaco, and APPNATION, in San Francisco. We demoed our new exciting products and announced the upcoming launch of the new Poken website.
APPNATION is a global conference focused on the consumer applications marketplace. The event covers social and mobile apps for all devices and platforms, including social media, smartphones, tablets etc. We showcased our new NFC enabled pokenPULSE, the Poken App and pokenTAGS. Watch the demo on the video !
Poken also made a great impact at WIMA, the leading global Conference & Exhibition exclusively dedicated to NFC technology. Our team created real life scenarios to demonstrate the capabilities of the pokenTAGS and the Poken App on phones that have NFC technology built-in.
This enabled our booth visitors to collect of our team’s social business cards, information about the best restaurants in town and details about the famous Monaco Grand Prix. Check it out!
Nokia needs no introduction – it has been and still is the world’s leader within the mobile phone industry. They represent the peak of the mobile technology iceberg, and everything you hear as being the latest in the industry most likely comes from them. NFC, although relatively new, is therefore no stranger to Nokia.
For that reason, we’ve developed a Poken application that comes pre-installed in the Nokia C7 phone, that allow users to collect not only people, but also places and things using NFC technology.
Basically, with a simple touch of the Nokia C7 to another NFC Poken device, you can collect tonnes of information and decide later what you want to keep.
The Poken Mobile Application has been developed by the Poken Team, and will be preinstalled in each C7 phones by June 2011. Considering the reception we received at WIMA in mid April, the partnership with Nokia turned out to be a truly smart move in the mobile industry.
So stay tuned and check out how all the magic happened!