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An exciting new phase begins for Poken.

March 19, 2012 1 comment

Poken has been pioneering the use of NFC+ devices and mobile applications to create the world’s first “touch” based marketing platform – which it sees as the next frontier in the delivery of complete end-to-end customer experiences for events, promotions and tradeshows.

Our revolutionary marketing solutions have been recently recognized by the World Mobile Congress, where the Poken team won “Best Innovation in Mobile Advertising”, beating six other nominees, including Google Wallet and innovations by other big names from the mobile industry.

Sri Chilukuri - Poken's new CEO

With increasing traction worldwide for our “touch” based marketing business model, along with a successful $2m fundraising, Poken has hired a new “growth stage” CEO, Sri Chilukuri, who will lead the company into the next phase of its development. A long-time Silicon Valley native, Sri spent 10 years at Adobe as a GM, then enjoyed stops at VA Linux, and Xerox before starting Content Circles, which was sold to Skype last June. Jeff Heywood, another Silicon Valley veteran, is also joining Poken as CFO.

Poken’s founder and current CEO, Stéphane Doutriaux, remains with the company as Chief Technology Officer and will head up Poken’s innovation centers in Product and Engineering.

Additionally, on April 1st, Poken will move its headquarters to Palo Alto, California. The new senior management team will help structure and accelerate growth in the US market, while addressing the needs of large industry partners, such as Standard Register Healthcare, Microsoft, Nokia and PWC.

Poken is proud to officially welcome Sri and Jeff. Their addition to the team marks the beginning of an exciting new phase for our business.

High four!

Categories: Fans, General Buzz Tags: ,

Cars and Poken: combining utility and passion.

January 10, 2012 4 comments

With Poken, collecting people, places and things has never been faster. With a simple touch, you can gather and exchange digital information in the real world.

So it’s not a coincidence that many of our fans love car racing. Some of them have branded their racecars: from Formula-2 in Europe to Drag Racing in Australia, we’ve seen at least 5 Poken-branded speedsters whizzing by.

But it’s not only our car fans that have been using Poken. Car brands, such as BMW (in Germany and Holland), Mini (in Japan and Romania) and Fiat (in Paris) have been using our products and platform to generate high quality sales leads and differentiate their brand in this highly competitive market.

BMW distributes pokens to attendees at car shows to enabled people to collect digital brochures about the different cars. Extracting detailed metrics, the company can then find out the models visitors are most interested in.

Mini has incorporated Poken into the welcome package every new owner receives when they purchase a car. The company created a community that enhances online and offline interactions between Mini owners, and provides them with limited edition offers and collectibles (such as an unreleased music track) at their events, adding value to their loyalty program.

Fiat uses Poken to extract useful metrics and consumer insights from their flagship stores. This information is used to fine-tune the creation of marketing and communication materials.

In addition to these major car brands, a leading American car magazine uses Poken to revive its large database of archived articles and reviews. Based on the models and car brands visitors collect at car shows, they are suggested to read appropriate articles and reviews.

Poken is driving innovation into the way car manufactures generate leads and better understand their consumer’s interests.

Learn more about what we can do for your business here.

Categories: Events, Fans, General Buzz

GermanWings Magazine features an article about Poken.

October 6, 2011 1 comment

A few months ago, Hemispheres, the United and Continental airlines onboard Magazine, was spreading the word about Poken to it’s 12 million readers.

This month, the passengers of GermanWings, a Lufthansa-owned airline based in Germany, will also get to know a little bit about us. Poken was featured in a short article on the GW Magazine, which reaches 1.7 million passengers per issue.

Poken, once again, is flying high!

You can read the article by clicking on the image.

Categories: Events, Fans, General Buzz

Poken, Technical Partner at UFI’s 78th annual Congress in Valencia, Spain, 9-12 November.

September 29, 2011 2 comments

UFI, the Global Association of the Exhibition Industry founded in 1925, represents tradeshow organisers, fairground owners, national and international exhibition associations in over 83 countries.

Between them, UFI’s 560 members organize more than 4500 exhibitions with over 150 million trade visitors every year.

UFI’s 78th Annual Congress takes place this year at the state-of-the-art Feria Valencia Exhibition Centre, in Spain, when 500 delegates from 50 countries will gather to discuss industry trends and opportunities in a relaxed and informal setting. Poken has been chose as a Technical Partner, and will deliver the full Poken experience to delegates.

We will be showcasing to industry leaders how to generate high quality leads using our technology, as well as all the benefits of distributing digital content offline.

You can get more details about the Congress here or contact nick@ufi.org for more information.


Categories: Events, Fans

Poken and Standard Register join forces to improve communication in the healthcare industry.

September 21, 2011 27 comments

Standard Register, a recognized leader in managing critical information and communications for healthcare, and Poken announced today they have joined forces to launch a new product and service platform, pokenHEALTH™, which Standard Register will exclusively market to healthcare in North America.

Together with Standard Register Healthcare Poken will provide healthcare marketers with a leading-edge suite of interactive and touch-based marketing tools to manage the communities built around their businesses.

“This exclusive relationship brings together Poken’s market leadership in real-world, social media with our healthcare expertise to offer clients an unprecedented way to transform events, build stronger connections with their stakeholders and truly differentiate their brand,” said Scott Wallace vice president of strategic development for Standard Register Healthcare, a business unit of Standard Register that serves 62 percent of U.S. hospitals.

To read more about this announcement, please check out our press center !

Poken launches new touch-based NFC products suite

July 21, 2011 13 comments

Poken is announcing today the launch of a new generation of touch-based products and solutions.

The company is evolving from a “social business card” into an end-to-end NFC-compliant platform that enables users to collect digital information offline, and share it in the most simple and effective way.  The release includes significant updates for the pokenSPARK and pokenPULSE, introduction of an all new pokenTAG, and the official launch of pokenMOBILE.

With free downloadable mobile apps and 1 million devices sold to date, Poken is used for events and loyalty programs to enhance social networking and provide efficient lead generation. Poken is now introducing new NFC-compliant versions of the ever-popular pokenSPARK and the sleek pokenPULSE. These new designs feature improved capabilities and enable anyone to collect “people, places and things” with a touch.

The new NFC design enables users to collect digital files by touching an NFC-compliant pokenTAG or NFC-equipped mobile phone.

To read more about this announcement, please check out our press center !

 

SCHOOL OF WOM 2011 – a social networking masterpiece !

May 26, 2011 8 comments

Turns out that people not only like to talk but also to Poken. These two social activities combined transform a regular event into a social networking masterpiece! This happened recently during the last School of WOM Event held in Chicago where mainstay companies such as Pemco Insurance, GAP, and Intuit gathered to reveal and discuss the importance of the “word of mouth” strategy.

Kelly (WOMMA) and Denny (Poken US)

The event was organized by WOMMA a nonprofit organization that advances and advocates the discipline of the credible word of mouth marketing.  WOMMA is a community of marketers that meet and strategize on best practices as it relates to customers talking online and offline about various brands.

The recent School of WOM Event was a smashing success, enhanced big time by Poken. Yep, once again Poken was the key tool that generated a word of mouth buzz. Poken was sponsored by Nology Media who is a content publishing, measurement and marketing agency that uses social media tools and platforms to intimately connect brands with their audiences.

Read more…

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