Archive
AMEX Supplier Trade Show Saves 135 trees, With a Touch
Exhibitor Quotes: ”This is amazing. It’s the fist trade-show where [as an exhibitor] I was asked to simplify my preparation work and save costs by not bringing any paper flyers, brochures, or business cards. The organizers wanted us all to improve information flow and be “green” by going digital,
Collecting Digital Documents, Not Paper
asking us to prepare all our marketing documents in digital format. No paper allowed! The visitors could pick up our brochures by touching tags on our booth”
“After the show we received the best analytics and lead generation report we’ve ever seen. We can follow up with every person who picked up our brochures, we know what interested them, and which of our sales and marketing staff they met on the booth”
QuickStats
- Over 36’000 glossy brochures & catalogues saved from printing and shipping, exchanged digitally
- 100 exhibitors go paperless, saving over 1 million sheets of paper
- Networking boosted, with over 204’000 digital business-cards exchanged
- Exhibitor: “the best analytics and lead generation reports we’ve ever seen”
- Green Metric: The first trade-show or event to top 1 million pages of paper saved from printing & shipping
A Smarter Way of Doing Trade-Shows
Checking In at Supplier Booths, for Credit
Afflink uses Poken at its Preferred Buyer trade-shows to allow Buyers to track visits to Supplier booth, gaining credit for connecting with Exhibitors
QuickStats
- 42% reduction in paper and energy consumption measured by the organizer
- 61’000 digital business-card exchanges
- 12’360 meetings scheduled and tracked using digital tags and pokens
- Green Metric: Afflink can boast being closer to its goal of running sustainable events
The client
Afflink is one of the biggest and most successful member-driven sales & marketing
organizations, linking Preferred Suppliers to the largest group of Distributors found anywhere in the marketplace. Through its tradeshows, Afflink connects its members according to their business objectives, Read more…
Intel goes paperless, using Poken’s NFC “touch” for voting and data exchange at events
Intel media distributed using poken’s NFC tags
Intel’s IMEC 2012 event was all about numbers: By going paperless using NFC tags and pokens, Intel’s flyers and other documents were collected more than 62,000 times, and participants exchanged 28,000 business cards digitally – saving more than 8 trees (on average a tree generates 8,500 sheets of paper) and all the associated bleaching, printing, and transportation costs. Visitors also submitted more than 10,500 votes in surveys set up for instant feedback, by touching 232 tags.
Intel’s use of NFC, in conjunction with Poken’s content management platform, started at Mobile World Congress 2012.
Touch and Glow to collect digital media
Android developers, who accounted for a large portion of the more than 50’000 visitors, could collect content placed on tags, linking Intel’s various booths to other activities in Barcelona, such as Intel branded bus tours and life-sized Android characters circulating around the venue.
Held at the Anaheim Marriott from September 9-12, the Intel International Manufacturing Exellence Conference brought attendees from every country where Intel has manufacturing plants. Those attendees networked and attend top-secret seminars about Intel procedures and research.
Voting
Inside the seminar rooms, poster boards with five tags on each were set up, labled ”okay”, “good”, “very good”, “excellent” and “amazing”. Attendees were told to tap their Pokens on the star that best represented their opinion of the seminar. Attendees also voted via more than 70 Tags for their favorite exhibits.
The Tag voting system would yield more than 10,500 votes, far surpassing previous years’ totals of less than 1,000 votes, according to show organizers. Read more…
How to create interactive Association events.
Professional Associations play an important role in many industries. The events organized by these organizations provide great opportunities for networking and developing new skills.
The American Association of Cosmetology Schools (AACS) is a national non-profit association dedicated to developing cosmetology, beauty and wellness as a career of choice through the professional education of beauty students, beauty educators and beauty school owners/administrators.
The association specializes in updating its members with information about new teaching methods and current industry trends through a series of seminars, conferences and conventions held throughout the year.
In this years’ Spring Operations Conference, AACS partnered with Poken to create a dynamic networking environment, and an interactive experience for participants through the distribution of digital content offline. Equipped with poken devices, all 530 event participants could digitally exchange their contact details with other Association members, and collect from pokenTAGS session handouts, power point presentations, and information about products being exhibited at the conference.
The success of the event was confirmed by the 62,000+ poken interactions registered between participants, the 13,000+ digital materials collected from pokenTAGS, and the feedback survey implemented by AACS, which revealed that 98% of respondents loved or liked the “Poken experience” at the event.
To discover how Poken can help you create interactive and dynamic events, visit our new site: www.poken.com.
E.X.C.I.T.E. Awards recognize Poken’s innovation in the event industry.
Poken has been awarded silver in the 2012 E.X.C.I.T.E. Awards, a prize that recognizes excellence and innovation in tradeshows and events. Winners in each category were unveiled last Friday in Baltimore, USA. Poken submitted a case study on ABB’s Automation and Power World tradeshow, in the category Best Use of Integrated Media in a Sponsorship.
Our touch-marketing platform and NFC+ products were implemented at the 2011 edition of ABB’s annual premier event, hosted in Orlando, Florida. Poken was integrated to the event’s registration system and lead generation strategy.
Participants exchanged digitally all their contact details with each other and with vendors, and exhibitors engaged booth visitors distributing digital content (videos, photos, presentations, links etc) about their products, while generating high quality sales leads.
As a result, in only 4 days, there were more than 121,000 contact details exchanges between the 4000+ attendees, and more than 25,000 digital brochures were collected from pokenTAGS during the event.
A feedback survey implemented by ABB revealed that 89% of participants enjoyed the “Poken experience” at the tradeshow, which led ABB to include Poken in the 2012 edition of its Automation and Power World.
This prize gives our team even more motivation to continue developing products and solutions to create engaging experiences for event participants, and provide return on investment to organizers and sponsors.
You can find the complete list of winners for the 2012 E.X.C.I.T.E. Awards here.
Poken announces exclusive UK partnership with event supplier Smart AV.
Event supplier Smart AV has partnered with Poken to offer our touch-based solutions for events and tradeshows in the UK.
“Smart AV is very excited to become the exclusive UK Partner for Poken. We are constantly striving to stay at the forefront of new technology, and adding a social media product which incorporates NFC technology to our extensive interactive product portfolio is an exciting prospect,” said Darren Poultney, Managing Director of Smart AV.
Established in 2005, Smart AV UK is an Audio Visual, IT and interactive supplier to some of the World’s most prestigious exhibitions, conferences and events. The company works in partnership with Associations, Charities, Exhibition Organizers, Stand Builders and Design Agencies around the globe.
Its forward thinking attitude towards innovation, and its highly respected reputation within the exhibition, conference, and events marketplace makes Smart AV Poken’s ideal UK partner.
Meet us at IMEX 2012, in Frankfurt.
Once again, the Poken team will be present at IMEX, the essential worldwide exhibition for incentive travel, meetings and events, taking place in Frankfurt, from May 22th to 24th.
With more than 3,700 hosted buyers and 3,500 exhibitors from 157 countries (representing national tourist offices, major hotel groups, airlines and destination management companies), IMEX is THE place to be!
Poken will be showcasing its touch-marketing platform and NFC+ products. Discover how you can revolutionize your events with our innovative and simple solutions to generate high quality leads, get unprecedented insight into people’s interests, and boost networking between participants.
Meet us at the Tech Tap village, Halle 8 of the Messe Frankfurt, to get a FREE Poken. You won’t miss us. Our booth is all GREEN!
See you there!
Experience Poken’s touch-marketing platform in London.
Poken is the technology sponsor of the “Meetings Innovator London Summit”. The one-day encounter will showcase new interactive technologies for events, as well as provide useful insight about the future of the industry.
It’s a great opportunity for meeting technology decision makers, top executives and event planners to experience the latest innovation in action, including Poken’s touch-marketing platform and the Poken Media Wall.
Exclusive
Access to senior level executives and attendees from the world’s top companies, who are at the forefront of shaping the future of the event industry.
Relevant
Panel discussions with recognized thought leaders on the latest technologies, shaping tomorrow’s events today. Sharing ideas and best practices to keep you up to date on industry changes, and how to create and run more successful events.
Focused
Strictly limited vendor involvement to maintain a laser focus on participating, networking, learning and living an interactive experience that may change your entire mindset about how you run your future events.
Pre-Register now for free to attend the “Meetings Innovator London Summit” on Thursday 7th June (British Library Conference Centre).
Prepare your business for the NFC revolution.
NFC is a growing component of mobile marketing and lead generation. The technology creates innovative possibilities for advertisers and brands to engage their customers in new and exciting ways. But very few industry professionals understand what NFC really is and how the technology can be implemented.
The NFC Bootcamp is a hands-on NFC training designed to help retailers, brands and marketing agencies gain insight into the marketing capabilities of NFC, expand reach of campaigns, and drive sales. Being offered regularly in different cities around the globe, the course has brought together many of the leading technology businesses involved in the creation of the NFC ecosystem.
Touch-Marketing Kit
Those who sign up for the Atlanta, London or New York sessions will have the opportunity to meet Stephane Doutriaux, Poken’s founder. During the boot camp, you will be trained to create a touch-marketing campaign using our Partner Tools.
You will also be given the opportunity to pass our Poken Apprentice certification, walking away with a complete touch-marketing kit, which includes tags, pokens, smart posters, and free access to our Partner Hub.
If you are interested in joining the NFC Bootcamp, which includes a full half-day of hands-on touch marketing campaign creation using the Poken platform, refer to www.nfcbootcamp.com.
Improve participant engagement at your event through “touch” voting.
Online blogs and digital media benefit from easy feedback systems, such as “starring videos” on Vimeo and YouTube, and “liking” blog posts, pictures and other media with the simple click of a mouse. This feedback is invaluable to the content creator, and it plays an important role in the viral spread of information.
In the event world, traditional surveys are paper-based, which makes them inflexible and time-consuming to evaluate. They often result in inconsistent data, as participants are asked to provide feedback in bulk, rather than gradually, as they experience the event. Electronic based feedback systems have overcome some of these problems, but to be effective, they need to be simple, inviting, and user-friendly. For the organizer, deploying a feedback system needs to be uncomplicated, fast, flexible and reliable.
In November 2011, Swisscom – Switzerland’s leading telecommunications provider – was looking for a new way to get real-time feedback at its annual innovation fair (INOfair). The organizers wanted a feedback system that would provide effortless evaluation of the demos presented at 45 booths. In addition, they wanted to engage participants through an interactive game to increase participation in its visitor survey.
By using a series of “starred” pokenTAGs placed on each demo kiosk, Swisscom used Poken’s platform to obtain instant feedback from the 900+ visitors. Equipped with a Swisscom branded poken, participants could “like” or “star” the exhibits by simply touching the appropriate tag. Visitors could also use their poken to collect information about the innovations, and to exchange their contact details with each other.
The experience, for the participant, was much like browsing media on the Web. They walked around, looked at different exhibits, and “touched” here and there to vote on the ones they liked.
Each demo booth had 5 pokenTAGs: 4 for voting and 1 for “liking” the demo on Facebook. Using Poken’s Leaderboard Widget, a set of big-screen TVs displayed attractive infographics with the survey results, in near real-time, showing the ranking of the most popular demos and the most active participants, who were rewarded for their level of engagement.
The stats stored in the pokenTAGs were downloaded periodically by event staff by simply touching each tag with an Android phone equipped with Poken’s Mobile Admin App for event managers. Using Near Field Communication technology, the phone offloads the data, within seconds, when it touches a tag. The data is synced wirelessly and appears instantly on the dynamic graphics projected on the TV screens.
Since November, many other customers have used Poken’s platform as a voting and feedback system. During its Research Center Events (Helsinki, Beijing, San Francisco), Nokia used Poken’s Leaderboard Widget to enable visitors to rate their favorite speakers and demos, as well as to collect digital information. To further engage visitors, Nokia used game mechanics and rewarded the most active participants.
Check out the Poken experience at INOfair 2011 and at the Nokia Research Center Event by watching the video bellow.
