Poken has been awarded silver in the 2012 E.X.C.I.T.E. Awards, a prize that recognizes excellence and innovation in tradeshows and events. Winners in each category were unveiled last Friday in Baltimore, USA. Poken submitted a case study on ABB’s Automation and Power World tradeshow, in the category Best Use of Integrated Media in a Sponsorship.
Our touch-marketing platform and NFC+ products were implemented at the 2011 edition of ABB’s annual premier event, hosted in Orlando, Florida. Poken was integrated to the event’s registration system and lead generation strategy.
Participants exchanged digitally all their contact details with each other and with vendors, and exhibitors engaged booth visitors distributing digital content (videos, photos, presentations, links etc) about their products, while generating high quality sales leads.
As a result, in only 4 days, there were more than 121,000 contact details exchanges between the 4000+ attendees, and more than 25,000 digital brochures were collected from pokenTAGS during the event.
A feedback survey implemented by ABB revealed that 89% of participants enjoyed the “Poken experience” at the tradeshow, which led ABB to include Poken in the 2012 edition of its Automation and Power World.
This prize gives our team even more motivation to continue developing products and solutions to create engaging experiences for event participants, and provide return on investment to organizers and sponsors.
You can find the complete list of winners for the 2012 E.X.C.I.T.E. Awards here.
Poken has just won the Best Innovation in Mobile Advertising award at the World Mobile Congress 2012, beating six other nominees including Google Wallet and innovations by other big names from the mobile industry.
The panel of judges was made up of independent industry leaders, analysts, journalists and academics.
The feedback from the judges is encouraging. They liked Poken “because it combines NFC with a smart understanding that the nature of ‘mobile’ is quickly going to move beyond smartphones and tablets. We really like the technology and the CMS ecosystem that has been built out to be leveraged by consumer partners.”
Poken has created an online marketing application that enables brands to deploy touch marketing campaigns. Our products and platform have been providing customers with better reach, more impact, improved lead generation, unprecedented insights into customer interests, and higher return on investment than traditional marketing.
This award is a confirmation that the mobile industry shares our conviction that Poken is a game changer in the mobile space.
There is nothing more satisfying than the recognition we receive from our customers. Their positive feedback gives us confidence that the products and solutions we deliver today add value to their businesses and events.
That being said, Poken has also received a number of awards for innovation over the last 4 years. This recognition is important to us, as the judges in these competitions include industry experts, trendsetters and forward thinkers – all validating our vision of the tools and services that make sense for the future.
2012 has just started and already Poken has been shortlisted in the Global Mobile Awards, presented by the Mobile World Congress, commending excellence, achievement and innovation within the mobile communications industry.
Our touch marketing platform is among the finalists in the Innovation in Mobile Advertising Category, alongside innovations by Google, Orange, CoolIris and others.
This short-listing is a great incentive for our team, encouraging us to continue working on improving our touch marketing platform to keep creating opportunities for brands, advertisers and publishers to engage their target audiences and improve their campaigns’ responses.
The winners of the Global Mobile Awards 2012 will be announced at the Mobile World Congress in Barcelona, on Tuesday 28 February.
Other recent awards we’ve received include:
- 5th position in the Top 100 Start-Ups in Switzerland
- Winning the Red Herring 100 Europe
- Swiss ICT Newcomer Award
- Best Real World Device at the TechCrunch Europa Award
Last week, startup.ch launched the rankings of the Top 100 Start-ups 2011 in Switzerland. We are very proud to announce that Poken is one of the top 5 young businesses in the country!
The voters were experts in technology, Internet, marketing and other different topics.
Hi four to all the Poken Team around the world and all our customers and users. You are part of our success!
All the companies in the Top 100 are presented in detail at www.startup.ch/top100.
Lausanne, May 11th 2011 – Poken announced today it has been selected as a Finalist for Red Herring’s Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region.
The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.
This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list an valuable instrument for discovering and advocating the greatest business opportunities in the industry.
“This year was very rewarding,” said Alex Vieux, publisher and CEO of Red Herring. “The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Poken shows great promise therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2011 crop will grow into some amazing companies that are sure to make an impact.”
Let’s start the year with some good news !
With a little bit of delay (end of year rush, Christmas time, …and many more excuses !) we are proud to announce that Poken has been awarded the well-known Prix Stratégis, the main business strategy prize in the french-speaking part of Switzerland. Poken was selected from amongst 3 highly qualified finalists chosen from a pool of 31 start-up companies and won 50.000 CHF as well as some other nice prizes such as an Ebel watch and a laptop! The “Prix Stratégis” was founded in 1993, to reward the management of a small to medium size business in Swiss Romande. The organizers wish to set up the winning company as an example for entrepreneurs, business school students and other companies.
As you may guess, it is a real honor for us to win this prize, selected by a large panel of judges holding many prominent positions in industry. It is also a confirmation that over the last 3 years we made the right decisions with a strategic positioning of our services as the market anticipates the arrival of NFC.
The award confirmed Poken’s potential for strong growth and reflects its achievements so far. That’s exactly what make us think that 2011 is going to be more than promising… it’s going to be EXPLOSIVE !
For more information:
We can proudly announce that Poken S.A. has been awarded the prestigious « CTI Certified » label. This certification handed out by the Swiss Confederation’s Innovation Promotion Agency (CTI) states that the awarded companies are ‘ready for sustainable business development’. Start-ups that receive this label are regarded as the most promising, stable and sustainable businesses to have emerged out of the CTI start-up network.