Voting with a Touch – How to get 95% Participation in your Surveys
Poken is “a core part of the networking experience at PURE; it ignites conversations, makes networking simple and entertaining, and creates an engaging experience for PUREists to collect useful business contacts with a simple touch.”
( Make sure to check out the event website: http://www.purelifeexperiences.com/Poken2012.html )
After implementing Poken’s Green Event solutions two years in a row, and observing year over year improvements in visitor engagement, BLM increased its reliance on “touch” and reduced its carbon footprint yet again by deploying poken’s unique NFC+ tags as part of a wall-based survey.
- 2012: 69’023 business cards exchanged, a 35% increase over 2011
- A unique, wall-to-wall “Touch Survey”, was filled in by 95% of participants, providing better voting than any other solution
- More than 30% of participants updated their profile to include social networks
- The Best Networker collected 219 digital business cards, and is now a known influencer
PURE Life Experiences brings together more than 1’200 handpicked high-end experiential travel suppliers, private travel designers and the world’s most respected high-end consumer media.
The organizing team was searching for a solution to enhance networking across cultural and professional boundaries. They also wanted to improve the collection of metrics, allowing them to get better insights into visitor expectations, and obtain instant feedback on important survey questions.
Equipping participants with a poken for the second year in a row provided an equally exciting, open, and fun environment in which meeting others was a natural and inviting activity. A digital touch marketing survey, aimed at collecting metrics on the most crucial issues impacting the world travel industry, obtained 1’142 responses or 95% of those in attendance.
The results both in terms of networking and in terms of general metrics not only surpassed the clients’ expectations, it also exceeded results obtained in all previous years, using a variety of alternative methods which lacked the effectiveness, novelty, and simplicity provided by Poken.
The Web Portal used by attendees to view all the information and people they collected, and loaded up with valuable event information, was carried over year to year, so participants could re-visit the people they had met in previous years. This added to the fun of reconnecting with old acquaintances and remembering the previous years’ unique encounters. The networking leaderboard has provided organizers with valuable insights into the mavens and connectors attending the events.
Poken and PURE Life Experiences
Post-event, the web portal continues to serve as a branded community hub, making online diffusion of information and online interaction a priority in Beyond Luxury Media’s external communication strategy.
In 2013, Poken will be on stage again for the third year, with the PURE team and exhibitors using poken touchpoints to disseminate digital information, helping further their desire to achieve a truly sustainable show.