World Trade Organization Saves 19 Trees, and Counting, using Poken
Starting with its flagship Public Forum event, the WTO is using Poken to boost networking opportunities amongst its members through targeted engagement, and is providing touch-based digital document collection and touch-based voting.
- 160’000 pages of printed paper saved through digital collecting
- 44’900 contact exchanges
- Networking boosted across cultural and professional boundaries through targeted incentives powered by Poken’s gaming engine
- 13’600 documents, reports, and votes cast “with a touch”, allowing instant metrics to help enhance event activities
- Green Metric: 19 trees saved
The World Trade Organization (WTO) is an international organization helping member states manage trade problems by implementing global rules that guarantee a smooth trade flow.
Over the past few years, the WTO established the WTO Public Forum as a major event in which participants from across the globe discuss multilateral trading system issues. The WTO is present in many countries, headquartered in Geneva, Switzerland.
The WTO Public Forum brings together governmental and non-governmental organizations as well as academics, businesses and students. The WTO was searching for a solution to advance networking across cultural and professional boundaries, and reduce costs relating to printing brochures and session reports.
The WTO used Poken’s digital content management system (CMS) and NFC tags to turn the Public Forum into a ‘green event’. Tags were used to make digital documents available for pick up “with a touch”, placed to be visible in the main event areas. Participants chose to collect specific reports, and vote for the conference sessions they were most interested in. Altogether, over 13’600 digital documents were collected, saving over 160’000 sheets of paper.
To enhance networking between participants, and especially to encourage people of different “specialties” to meet and mingle, a point-based game allowed participants to collect 5 points for meeting (and pokening) someone from a different specialty, and 1 point for meeting someone from their own specialty.
In all, during the 2-day event, 44937 contacts were made, far surpassing the clients’ expectations in terms of networking.
Poken and the WTO
The Public Forum 2012 organizers were delighted by the metrics generated at this event, which continue to grow as members of the WTO pursue their digital networking through the user of their poken, and by using Poken’s mobile apps linked to their existing WTO accounts. Digital documents remain available for collection, encouraging sharing, with the 200-page World Trade Organization “Trade and Public Policies“ Report more easily sent by email after being collected “with a touch”, than shared in physical form.
Post-event, the WTO Public Form members continue to receive email updates generated by Poken’s platform about new documents made available in the branded WTO portal, or about new versions of existing documents. The Poken portal, customized to the needs of the WTO, will continue to serve as a branded community hub, making online diffusion of information and online interaction a priority in their internal communication strategy.