Fabrice Allegro Joins Poken as Chief Commercialization Officer
Fabrice Allegro, Poken CCO
There is a great deal of excitement around the office due to the latest addition to the Poken team!
We’d like to formally introduce Fabrice Allegro, Poken’s new Chief Commercialization Officer (CCO). Fabrice will be in charge of all things related to Marketing and Sales at Poken, and he brings a wealth of experience to the position. In addition, he is a fantastic positive presence in the Poken HQ!
Before joining Poken as CCO, Fabrice was working for nine years with Orange, a leading Swiss mobile operator. He was successively Head of Marketing Strategy, Director Consumer Marketing before becoming Vice President Marketing & Solutions and member of the Management Board of the company.
During this period, he was in charge of the company strategy, the brand, the product development, the communication and of segmented marketing for both B2B and B2C, driving to launches of “best-seller” propositions and innovations on the Swiss market, ensuring company growth and profitability.
Fabrice started his career in 1995 as International Account Manager with an aluminum company, responsible for multiple product lines in Europe and in charge of major French accounts. He also defined and implemented various processes for the international sales forces.
Fabrice owns a degree in Management from HEC Lausanne, and Master in International Management from HEC Lausanne and Babson College in Boston. He is married and the father of 2 children.
Many of you have met Fabrice already as he’s been involved in a consulting capacity for the past two months. Now he’s taken the plunge full-time. Welcome to the team Fabrice. High Four!
Congratulations Fabrice! Poken is lucky to have you!
Great Site. Keep up the good work!
2ZuOI1 Good point. I hadn’t thought about it quite that way.