Hey meetings and conferences, it’s time to get REAL

June 17, 2015 Leave a comment

molly grey scaleChecking in to conference sessions and meetings can be stressful. Has my participation been successfully monitored? Do I know who attended my meeting? How can I measure if my conference was a success? All of these are important considerations for attendees and event organisers alike. The good news is that
technology has evolved to a place where meetings and conferences can be monitored in real time. But why is this so important? Because events are very much alive. Being in real time allows organizers and attendees to engage, and to Read more…

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Event Engagement – Not just about the food

April 14, 2015 Leave a comment

Barbara squareWith Event Manager Barbara Van Der Walt

The event landscape is continuously evolving. Gone are the days of luring people with gourmet food and champagne, then captivating them with your message. And thank blog this has changed. Event engagement is no longer optional, if your goal isn’t to get attendees connected to your message and each other from the start, you might as well be Read more…

Exhibitors BETT on Poken

March 25, 2015 Leave a comment

ocr3Sorry technophiles, the unfortunate truth is that no single piece of technology is able to solve all your event needs.  Be it the newest mobile app or the next (slightly awkward looking) wearable, audiences are too unique and organizers’ goals too specific for a simple fix.

But why would anyone want that when they can have a platform of integrated pieces that are customizable and work together to achieve the results you are after? The Oxford, Cambridge and RSA examination board where after a mobile app. What they got was so much more. Read more…

Case Study: Real time meetings tracking at US Department of Veteran Affair’s National Veterans Small Business Engagement

February 23, 2015 1 comment

Screen Shot 2015-01-29 at 20.04.19The US Department of Veteran Affair’s National Veterans Small Business Engagement is an annual 3-day event that aims to bring together veteran owned companies, and government procurement decision makers. Over 3,800 participants met in Atlanta, from the 9th to the 11th December 2014 for the event. The US Department of Veteran Affairs had the challenge of bringing the most value to the Read more…

Knowledge Tracking at Sales Training Events

December 5, 2014 3 comments


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Every Sales Manager will tell you that knowledge is power and that product knowledge is paramount to making a sale. One of the greatest challenges faced by retail and consumer companies is empowering there staff with the most up to date product knowledge and training.

The combination of touch communication, digital content sharing and continuous support via an online web portal has made Read more…

Poken launches new technology at eibtm

November 26, 2014 11 comments

DSC_0295With the taste of tapas still on our lips, it’s hard to believe that eibtm was already a week ago. Every year the booths seem to be more impressive, the crowds larger and the meetings more opportune. This year we were not just there to showcase our green event platform, but to launch a new addition to our digital tool chest.

On Wednesday 19th, to a dark room of glowing journalists, Poken CEO Stephane Doutriaux introduced the Super and Real-time Touch Points to the event industry; a new technology aimed at changing the way in which people engage with content and check-in at meetings & sessions. Within minutes of the press conference being over, the news was spreading all over the world, and Poken’s new technology was the talk of the industry.

State of the Industry Address

November 13, 2014 2 comments

event manager boardroom snipMICE industry Event season is in full swing. And what a season it has been so far. But before we get carried away with the fascinating new event technologies and amazing booths, let’s remember why we attend in the first place.  These events are not just opportunities for event professionals to wax lyrical about their products and services before dashing off to rub shoulders at the networking nights, but one of the best opportunities to
gain first hand insight into the movements that affect the industry and the ever developing needs of clients.

We connected with Poken CEO Stephane Doutriaux to hear his thoughts on Read more…

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