Cars and Poken: combining utility and passion.
With Poken, collecting people, places and things has never been faster. With a simple touch, you can gather and exchange digital information in the real world.
So it’s not a coincidence that many of our fans love car racing. Some of them have branded their racecars: from Formula-2 in Europe to Drag Racing in Australia, we’ve seen at least 5 Poken-branded speedsters whizzing by.
But it’s not only our car fans that have been using Poken. Car brands, such as BMW (in Germany and Holland), Mini (in Japan and Romania) and Fiat (in Paris) have been using our products and platform to generate high quality sales leads and differentiate their brand in this highly competitive market.
BMW distributes pokens to attendees at car shows to enabled people to collect digital brochures about the different cars. Extracting detailed metrics, the company can then find out the models visitors are most interested in.
Mini has incorporated Poken into the welcome package every new owner receives when they purchase a car. The company created a community that enhances online and offline interactions between Mini owners, and provides them with limited edition offers and collectibles (such as an unreleased music track) at their events, adding value to their loyalty program.
Fiat uses Poken to extract useful metrics and consumer insights from their flagship stores. This information is used to fine-tune the creation of marketing and communication materials.
In addition to these major car brands, a leading American car magazine uses Poken to revive its large database of archived articles and reviews. Based on the models and car brands visitors collect at car shows, they are suggested to read appropriate articles and reviews.
Poken is driving innovation into the way car manufactures generate leads and better understand their consumer’s interests.
Learn more about what we can do for your business here.
Poken wishes you a happy holiday season.
In 2011, we worked together with hundreds of customers across several different industries, adding value to their events and businesses through the innovative new products we launched this year.
We were blown away by the different uses our customers found for our technology, and their creative ideas to use our platform to address their specific needs. They certainly pushed our team to further improve our content management system and to deliver unique customized experiences to their target audiences.
We couldn’t have achieved this without the dedication and support of our worldwide network of resellers. They continue to play an important part in our global growth and in the development of innovative solutions for our clients around the world.
In 2012, we will continue to enhance our platform with new widgets and further possibilities for customization, and also to extend the reach of our mobile app to different platforms, building upon the great advances we made in 2011.
As the end of this year approaches, we would like to wish you a happy holiday season, and to invite you to be part of our success in the coming year.
High four from the Poken team!
Poken and Nokia are leading the way to make the benefits of NFC mainstream.
The term NFC may sound very technical, but the technology itself is very simple to understand and easy to use. It stands for Near Field Communication, a secure way to establish a high-speed wireless connection between two devices by simply touching them.
The technology enables encrypted data exchange that makes sharing of information more intuitive and interactive. No manual configurations are necessary to identify the two devices. The connection between them is automatically established with a simple touch.
NFC is not a new technology. It has been around for a few years, but it was not until recently that businesses have been unveiling all it’s potential, using it to differentiate their brands, to distribute rich media information offline and engage potential customers in interactive experiences.
Poken app will come pre-installed in most Nokia’s NFC-enabled phones.
Nokia led the way back in 2006, creating the first mobile phone to use NFC. Recognizing our leadership in the deployment of NFC solutions, Nokia partnered with Poken to bring into the mainstream some of the benefits of the technology to our everyday lives. To achieve that, most NFC-enabled Nokia phones will come with the pokenMOBILE App pre-installed.
People can use the app to create their social business card and instantly swop all their contact details and social network profiles with one simple touch.
It can also be used to collect rich media offline, such as digital discount vouchers, promotional coupons and multimedia information about products and shops. All that is displayed in real-time on the phone screen.
Poken is being featured in Nokia’s 701 marketing campaign.
Acknowledging all the benefits our application will bring to users, Nokia decided to feature the Poken app on all marketing collaterals for the launch of the new 701 phones in Turkey, including television ads, billboards, online banners, magazine and newspaper ads.
To support this major launch, we created a website in turkish with information about our products and business solutions, along with a promotional campaign to motivate people to invite their friends to download the pokenMOBILE app. Participants will get in a draw to win a Nokia Prize Package, that includes Nokia Play 360° NFC Speakers, Nokia Bluetooth Stereo Headset BH-905 and Nokia Speakerphone HF-310.
Over the years, Poken has been deploying NFC to help corporate customers to enhance networking experience at events, distribute rich media offline and generate high quality leads.
Now, with pokenMOBILE coming pre-installed in all NFC-enabled Nokia phones, we are starting to make the benefits of the technology available to the consumer market, enabling a more intuitive way for people to interact with the world.
Visit us at EIBTM 2011!
For the second year in a row, Poken will be present at EIBTM, taking place from November 29th to December 1st, in Barcelona.
This year, we are sponsoring the Hosted Buyer Networking Event and the Association Evening. All attendees of both functions will get a poken, so they can make the most of these two opportunities to meet new contacts and establish new relationships.
We will also be featured in the Future Event Experience Area, where people will have the opportunity to touch, feel and play with the very latest cutting-edge technology for the event industry.
At our booth, visitors will get to learn more about our new suite of NFC products, that enables people to collect and exchange digital information in the real world with a simple touch.
We will be demoing all the features of our content management platform, explaining how to create a paperless event and how to generate high quality sales leads based on people’s real interests.
If you want to meet our team and get a free Poken, you can find us at the technology village – booth n° O130.
You can’t miss our stand – we’re all green!
High Four!
University in Singapore uses Poken to enhance networking.
Every month, the Institute of Innovation and Entrepreneurship, from the Singapore Management University (SMU), organizes an event called Entrepreneurs Corner.
It brings together innovators, investors, entrepreneurs and other members of the local entrepreneurial community, creating an opportunity for networking and dialogue about topics such as mentorship, industry partnerships and fund-raising.
The Singapore Management University is the first in the country to use Poken to enhance networking at their events.
The pokenSPARKS will add a new dimension to the encounters, making it easier for people to meet and creating an online community where people can keep the conversation they started at the events going.
High four to the new pokenauts in Singapore!
Poken is one of the top 5 start-ups in Switzerland.
Over the last 3 years, Poken has been recognized by several awards, a proof that we are making an impact with our products and services.
Last week, startup.ch launched the rankings of the Top 100 Start-ups 2011 in Switzerland. We are very proud to announce that Poken is one of the top 5 young businesses in the country!
The voters were experts in technology, Internet, marketing and other different topics.
Hi four to all the Poken Team around the world and all our customers and users. You are part of our success!
All the companies in the Top 100 are presented in detail on www.startup.ch/top100.
NFC pokenSPARKS will make their debut in North America next week.
Along with the expert advice at The Summit Business Conference – happening in October 18-19 in Boulder, Colorado – participants will get to exchange their social business cards using the new NFC pokenSPARKS for the first time in North America.
Attendees will also learn how pokenTAGS will change the way businesses distribute digital information and will impact retailing for years to come.
The Summit Business Conference aims to provide small businesses and independent entrepreneurs access to insights usually available only to Fortune 500 companies.
We are very excited to be part of this event showcasing some of our new NFC products!
You can find more information about the conference here.
GermanWings Magazine features an article about Poken.
A few months ago, Hemispheres, the United and Continental airlines onboard Magazine, was spreading the word about Poken to it’s 12 million readers.
This month, the passengers of GermanWings, a Lufthansa-owned airline based in Germany, will also get to know a little bit about us. Poken was featured in a short article on the GW Magazine, which reaches 1.7 million passengers per issue.
Poken, once again, is flying high!
You can read the article by clicking on the image.
Poken, Technical Partner at UFI’s 78th annual Congress in Valencia, Spain, 9-12 November.
UFI, the Global Association of the Exhibition Industry founded in 1925, represents tradeshow organisers, fairground owners and national and international exhibition associations in over 83 countries.
Between them UFI’s 560 members organize more than 4500 exhibitions with over 150 million trade visitors every year.
UFI’s 78th Annual Congress takes place this year at the state-of-the-art Feria Valencia Exhibition Centre, Spain when some 500 delegates from 50 countries will gather to discuss the industry trends and opportunities in a relaxed and informal setting. Poken has been chose as a Technical Partner, and will deliver the full Poken experience to the delegates.
We will be showcasing to industry leaders how to generate high quality leads using pokenTAGS and all the benefits of having a paperless event, which they can then implement at their events around the world.
You can get more details about the Congress here or contact nick@ufi.org for more information.
Poken and Standard Register join forces to improve communication in the healthcare industry.
Standard Register, a recognized leader in managing critical information and communications for healthcare, and Poken announced today they have joined forces to launch a new product and service platform, pokenHEALTH™, which Standard Register will exclusively market to healthcare in North America. 
Together with Standard Register Healthcare Poken will provide healthcare marketers with a leading-edge suite of interactive and touch-based marketing tools to manage the communities built around their businesses.
“This exclusive relationship brings together Poken’s market leadership in real-world, social media with our healthcare expertise to offer clients an unprecedented way to transform events, build stronger connections with their stakeholders and truly differentiate their brand,” said Scott Wallace vice president of strategic development for Standard Register Healthcare, a business unit of Standard Register that serves 62 percent of U.S. hospitals.
About Poken
Poken is your 'social business card.' It's an easy way to share your contact details and online social networks in the real world. More...
