Apparently I am not the only one to whom the phrase “I Poke, therefore I am” applies: Poken France launched the tag phrase “Je Poke, Donc je Suis”, which is a play on words as it also has a second meaning “I Poke, therefore I follow”. Collecting & following people, exhibitors, and product information is at our core.
The Poken ecosystem at the start of 2014 can support clients physically anywhere. From Poken UK to Poken Australia (congrats again, Andy, for beating Australia’s champion with the Poken Dragster!), through France, Switzerland, Spain, South Africa, Benelux, Romania, the Middle East, USA, Hawaii and Latin America, the same committed, happy spirit flows in all Poken offices – and when there’s no need to be local, a Pokenaut will fly in to support you, such as at the Fibre to the Home conference in Stockholm next month. Serving global clients is our strength – Novartis relies on the same Read more…
2013 was a busy year for Poken, and 2014 will be busier yet! There is a clear thirst for better interaction and more engagement in events. Poken is addressing the need with a clever twist – offering a Green experience, where every exchange goes digital. “Poke” and collect – no more
paper catalogs, flyers, conference proceedings, or business cards. Everything managed, sorted, and shared digitally, increasing efficiency and reducing waste. That’s still our core focus; as we launch into 2014, Poken’s Green Event Toolchest is set to be used again by over 80% of the customers who used it in their recurring events last year. And they want more!
We are honored that our tools have served many hundreds of events in the past two years, and all of them very successfully. Whether tweeted or on camera, some of our customers have spontaneously given us testimonials that we’re happy to share with you here:
Afflink Exhibitor Testimonial > Watch the video here
“It is the best lead generation & capture system I have ever seen. We do over 20 trade shows a year – this tool saves us so much time. It’s just phenomenal.”
- 20 year trade show veteran
Amerinet Exhibitor Testimonial > Watch the video here
“I’ve been to approximately 150 shows in the past 10 years, and without a doubt this is the coolest system I have ever used. I love everything about it.”
- 10 year event industry veteran
National Veteran’s Small Business Conference > Watch the video here
“Poken – this is a winning device! “
International Liver Congress – Amsterdam
“ I would just like to say a big thank you to both of you for your excellent onsite support throughout the congress, you were an absolute pleasure to work with! These results are very impressive, the pokens were a real source of interest for delegates and I could see that they enjoyed using them.”
- Sara Mellor Account Manager Medex-Media
“Many thanks for your support and the results are fantastic.”
- Phillippa Colborne Global Event Manager F. Hoffmann-La Roche Ltd
“It was easy and fast for visitors to use when moving around the show. We monitored traffic flow and it was clear that quite a lot of delegates touched our touchpoints as they passed by, which means we have their contact details. We would not have got this if they had simply walked past”
- Richard Haywood CE3 Design Ltd
“I think the system has the potential to be very useful and it certainly generated interest on our booth and was appreciated by the attendees”
- Emily Woodward Marketing Manager Sequana Medical
Indaba – Africa’s Biggest Travel Trade Show > Watch the Video
INDABA – South Africa’s top travel trade show
HP Anywhere and Poken
“….the Poken device demonstrates an interesting platform for mobile exchange to collect or share data. … share information in a similar way with clients, prospects or providers. “
YMCA General Assembly
“I wanted to take the time and send you all my appreciation for all your hard work to make the YMCA General Assembly the success it was. “
- Shane Harrison – Velocity
William Morris Entertainment > Testimonial video
“I probably met 300 more people than I would have”
- WME Participant
AACS Testimonial > download full pdf document
This Trade Show News Network article captured additional great feedback from Jenn Lyles, Communications Coordinator for American Association of Cosmetology Schools.
Head of VIP Relations for LTE
(click on any of the hyperlinks to see cool videos!)
Rolling past the 1’500 event mark, 2013 was a big year for Poken. Six years in business, a growing team, and a growing client base.
A few highlights of 2013 include Indaba, Africa’s top travel trade show, promoting Indaba Connect again for their show this year. A fully pokenized International Liver Congress is moving from Amsterdam to London this year, again with close to 10’000 doctors engaging with exhibitors like Brystol Myers Squibb, Novartis, Astra Zenica and many more. American Express Meetings & Events is ramping up its use of Poken: From industry fairs in Phoenix to Dallas to Las Vegas to Barcelona and Paris – this one with a 3 year deal. Did I mention Las Vegas? More than 12 pokenized events took place there in 2013, with several other US cities just behind. On the heels of Pharma, we’ve catered to numerous Travel industry shows, including Pure Life Experiences, LeMiami, and Reed’s EIBTM, where Poken caught everyone’s attention with its Innovation Zone Read more…
Host: Stéphane, can you describe what Poken is?
SD: Imagine walking around a trade show with a small device attached to your badge that allows you to collect all the marketing documents, the exhibitor details, and the digital business cards of the people or
things that you touch with it. On a daily basis, your receive an email with a full recap of what you’ve collected that day, timed and organized, so you can review, download, and share the content you’ve collected. No more heavy tote-bag full of stuff that ends up in the hotel room garbage can. A “poken” is a small device that looks and functions like a USB stick, but which records information simply when you touch it up to a “poken Tag”, a small sticker that contains the digital information an exhibitor wants to share. Along with the web-based software that makes it easy to configure it all, you have “Poken”.
Host: Talk about getting the most out of your trade show investment!
SD: Poken allows event organizers to “green” an event by helping exhibitors eliminate paper, replacing the traditional exchange of paper Read more…
PRESS RELEASE, June 11th 2013, Spokane, WA / Lausanne, Switzerland:
After capturing the hearts and minds of many with their innovative networking and lead generation tools, the team at Poken has now reaffirmed their position in the technology space with a newly approved patent, granted by the US Patent Office. While European and Chinese patents are pending, the company has shown promising advances in their business all over the world, making great headway in the events & trade show space. Poken was one of the very early Read more…
Amerinet, AACS, Afflink, European Liver Congress, IBM Business Partner Executive Conference, recruiting fairs: A revolution is brewing. Over 100 events sprouted “Pick up your Poken” collection desks since our last newsletter.
Situated next to registration, visitors are becoming accustomed to being offered their networking and document collection USB stick at events small and big.
Why the drive to boost networking and help participants engage with exhibitors? In this digital age where most of our days are spent behind computer screens, real-world events are seeing continued growth as participants try to make the most of their time to mingle and meet.
Why is Smart City World Congress going into its third year of using Poken’s “touch Read more…