Knowledge Tracking at Sales Training Events

December 5, 2014 Leave a comment


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Every Sales Manager will tell you that knowledge is power and that product knowledge is paramount to making a sale. One of the greatest challenges faced by retail and consumer companies is empowering there staff with the most up to date product knowledge and training.

The combination of touch communication, digital content sharing and continuous support via an online web portal has made Read more…

Poken launches new technology at eibtm

November 26, 2014 Leave a comment

DSC_0295With the taste of tapas still on our lips, it’s hard to believe that eibtm was already a week ago. Every year the booths seem to be more impressive, the crowds larger and the meetings more opportune. This year we were not just there to showcase our green event platform, but to launch a new addition to our digital tool chest.

On Wednesday 19th, to a dark room of glowing journalists, Poken CEO Stephane Doutriaux introduced the Super and Real-time Touch Points to the event industry; a new technology aimed at changing the way in which people engage with content and check-in at meetings & sessions. Within minutes of the press conference being over, the news was spreading all over the world, and Poken’s new technology was the talk of the industry.

State of the Industry Address

November 13, 2014 Leave a comment

event manager boardroom snipMICE industry Event season is in full swing. And what a season it has been so far. But before we get carried away with the fascinating new event technologies and amazing booths, let’s remember why we attend in the first place.  These events are not just opportunities for event professionals to wax lyrical about their products and services before dashing off to rub shoulders at the networking nights, but one of the best opportunities to
gain first hand insight into the movements that affect the industry and the ever developing needs of clients.

We connected with Poken CEO Stephane Doutriaux to hear his thoughts on Read more…

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Poken France merges with Tech-Event, paving the way for enterprise sales in France

September 25, 2014 2 comments

cartes 5Poken France and Tech-Event, a leading service provider for exhibitions and events, are happy to announce they have joined forces to provide advanced ‘touch-to-collect’ technology to the French events market.

The merger will allow a complete product and service proposition to be presented to clients, with additional synergies such as combined sales and marketing efforts, as well as technical support. Poken’s event management dashboard, as well as its mobile apps and NFC-based devices, will be Read more…

Poken takes green to the extreme with its Give-Back model: Roche`s vangarDIA 2014 (with Spanish Translation)

August 18, 2014 1 comment

img_8293Everyone likes to go green, but some clients are really pushing the recycled bio-paper envelope. And we at Poken are loving it.

From June 24th to 26th, Roche chose the Poken Digital Event Platform to power its vanguarDIA conference at the World Trade Centre, Mexico City.  For this event, Roche had opted for Poken’s `Give-back model`, where Read more…

Poken finds itself in all sorts of places…

July 14, 2014 3 comments

tasmania pokenPoken has a global reputation for enhancing events and conferences, especially in the fields of Travel, IT, Finance and Medicine.  In Australia we have just
integrated Poken into our third agricultural related event.  The latest being the second time around for the Tasmanian Farmers and Graziers Association.

Tasmania is the small island that sits off the Southern tip of Australia, (next stop Antarctica). This island state is quite different Read more…

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5 things event organizers can learn from the World Cup

June 24, 2014 2 comments

Preparation is everything
Brazil_and_Croatia_match_at_the_FIFA_World_Cup_2014-06-12_(53)It’s been a fun couple of weeks but before the world had succumbed to cup fever, the big story was how unprepared the host country had been. Even though Brazil was awarded the honor back in 2007, construction was still being performed on stadiums well after kick off, leading to the phrase “#The cup will not be held” trending all over Latin American social networks. (Just imagine that kind of pre-event social media attention). If Brazil had a plan, it is clear that it fell by the way side long ago and as so often happens with badly prepared projects, the solution was Read more…

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