Host: Stéphane, can you describe what Poken is?
SD: Imagine walking around a trade show with a small device attached to your badge that allows you to collect all the marketing documents, the exhibitor details, and the digital business cards of the people or
things that you touch with it. On a daily basis, your receive an email with a full recap of what you’ve collected that day, timed and organized, so you can review, download, and share the content you’ve collected. No more heavy tote-bag full of stuff that ends up in the hotel room garbage can. A “poken” is a small device that looks and functions like a USB stick, but which records information simply when you touch it up to a “poken Tag”, a small sticker that contains the digital information an exhibitor wants to share. Along with the web-based software that makes it easy to configure it all, you have “Poken”.
Host: Talk about getting the most out of your trade show investment!
SD: Poken allows event organizers to “green” an event by helping exhibitors eliminate paper, replacing the traditional exchange of paper Read more…
PRESS RELEASE, June 11th 2013, Spokane, WA / Lausanne, Switzerland:
After capturing the hearts and minds of many with their innovative networking and lead generation tools, the team at Poken has now reaffirmed their position in the technology space with a newly approved patent, granted by the US Patent Office. While European and Chinese patents are pending, the company has shown promising advances in their business all over the world, making great headway in the events & trade show space. Poken was one of the very early Read more…
Amerinet, AACS, Afflink, European Liver Congress, IBM Business Partner Executive Conference, recruiting fairs: A revolution is brewing. Over 100 events sprouted “Pick up your Poken” collection desks since our last newsletter.
Situated next to registration, visitors are becoming accustomed to being offered their networking and document collection USB stick at events small and big.
Why the drive to boost networking and help participants engage with exhibitors? In this digital age where most of our days are spent behind computer screens, real-world events are seeing continued growth as participants try to make the most of their time to mingle and meet.
Why is Smart City World Congress going into its third year of using Poken’s “touch Read more…
With one of the largest and most successful NFC (Near Field Communication) deployments to date, South Africa has taken the lead on using the new contactless technology to achieve its aims of boosting efficiency and going paperless.
Over 60 000 connections per day were made by “INDABA Connect” users, who used Poken’s NFC based event tool-chest to distribute over 14,258 documents and share more than 240’000 business cards, electronically. A fleet of Sony xPeria phones were used in conjunction with Poken’s NFC USB sticks and NFC+ tags, to allow exhibitors and event hosts to digitally exchange information.
This was a deliberate eco-friendly initiative, a ‘Go Green’ approach that led to the saving of a Read more…
By Rudy Marrero – Head of Sales, Europe, @ Poken.
Clients are always asking me “How can we attract people to our booth and get our new products noticed?” In the Pharmaceutical space, Poken has become an ideal tool to answer this very need. Pharmaceutical companies are unique because they have legal constraints on what they can do regarding product advertising and gifts. They also have the need to get scientific and educational information across to a less technologically-inclined crowd. With both those challenges, the Poken platform has flexible solutions. An ideal promotional gift, the poken device cost is below $20, and it provides a useful web-based extension: Through a custom web portal, visitors can browse confidential information they’ve collected in your booth, with a simple touch.
Poken was a hit with pharmaceutical buyers at the 20th FIGO World Congress of Gynecology and Obstetrics in Rome, where our client drew a crowd as they never had before, boosting their
brand visibility and collecting valuable metrics.
The client’s challenge was this: With over 7000 participants and hundreds of exhibitors, how Read more…
Poken is “a core part of the networking experience at PURE; it ignites conversations, makes networking simple and entertaining, and creates an engaging experience for PUREists to collect useful business contacts with a simple touch.”
( Make sure to check out the event website: http://www.purelifeexperiences.com/Poken2012.html )
After implementing Poken’s Green Event solutions two years in a row, and observing year over year improvements in visitor engagement, BLM increased its reliance on “touch” and reduced its carbon footprint yet again by deploying poken’s unique NFC+ tags as part of a wall-based survey.
- 2012: 69’023 business cards exchanged, a 35% increase over 2011
- A unique, wall-to-wall “Touch Survey”, was filled in by 95% of participants, providing better voting than any other solution
- More than 30% of participants updated their profile to include social networks
- The Best Networker collected 219 digital business cards, and is now a known influencer